The UK’s premier destination for fine and rare whiskies and spirits, The Whisky Exchange has announced the appointment of Natalie Tennent as Managing Director, effective 7 July 2025.
With 30 years of experience at Britain’s oldest wine and spirits merchant, Berry Bros. & Rudd, Tennent brings with her a wealth of expertise gained from a variety of commercial, finance and operations roles.
Most recently, in her role as Chief Commercial Officer, Tennent has driven the international expansion of the business, and developed a wide range of experiences to delight the most demanding consumers worldwide. Her previous experience in developing the spirits division at Berry Bros. & Rudd will provide her with a deep understanding of the ever-changing landscape of The Whisky Exchange, Speciality Drinks and Whisky.Auction.
In her new role, Tennent will oversee The Whisky Exchange, Speciality Drinks and Whisky.Auction.
Following a 3.5 year tenure successfully managing the transition of the company into the Pernod Ricard ecosystem, Olivier Gasperin, Deputy Managing Director, will be returning to Pernod Ricard HQ at the end of June.
Speaking on the new appointment, Nicolas Oudinot, CEO of the Direct-to-Consumer Business Unit of Pernod Ricard said: “I would like to take the opportunity to thank Olivier Gasperin, Deputy MD of The Whisky Exchange, who has been instrumental in the past 3.5 years in managing the integration of The Whisky Exchange into the Pernod Ricard group, while keeping the specificity of its DNA and a complete neutrality.
“We are delighted to have Natalie on board. With her extensive experience in international business development of fine wines and spirits, I am confident that she will successfully lead the company on its journey to becoming the global destination for connoisseurs and enthusiasts of fine spirits. Welcome, Natalie.”
