Today, TikTok Shop has announced its ‘£1Million Club’, a plan to help new merchants hit £1M in revenue on the platform, through a series of special incentives and support at no extra cost.
‘The £1Million Club’ plan brings five core benefits to new merchants: up to 90 days 0% commission free sales, free storage and fulfillment through Fufilled by TikTok and seller support priority service. At the same time, TikTok Shop will also provide dedicated promotion support for merchants, ensuring that merchants’ brands and products can get more exposure and attention through campaigns, creator, content and traffic support.
Jan Wilk, head of operations, TikTok Shop UK, said: ‘We are committed to helping both big brands and small businesses supercharge sales outside of traditional channels. Through launching our new ‘£1Million Club’ plan, we hope this package of e-commerce solutions and resource support will help UK businesses to grow rapidly by putting their products in front of new audiences. There really is no better time to launch your business on TikTok Shop with 0% fees and our unparalleled support to help grow members of TikTok Shop’s £1Million Club.’
The news comes as this month, make-up artist Mitchell Halliday, the founder and CEO of British beauty brand Made By Mitchell, became the first ever brand in the UK to hit $1 million in sales in one day on TikTok Shop. The beauty brand’s success was down to a 12-hour LIVE marathon which saw one product sell every single second. TikTok Shop is not just a home to small businesses, but big brands too. Puma recently reported a 737% increase in weekly revenue via an affiliate programme on TikTok Shop, and 57% of ASOS’ transactions after launching on TikTok Shop were from new customers – demonstrating the power the platform holds to reach audiences.
The “£1Million Club” policy includes the following aspects:
- Up to 90 days 0% Commission Free Sales: All new sellers onboarded from 23rd June will be eligible to claim the offer within 14 days of onboarding until 30th September
- Free Fufillment By TikTok Shop: TikTok Shop will provide free storage & free fulfillment to help merchants optimise inventory management and logistics distribution, reduce logistics costs, and improve distribution efficiency. Learn more here
- Seller Experience & Support: TikTok Shop will support sellers through onboarding and product listing processes to ensure a fast and smooth process to start selling on the platform along with a complete after-sales service system.
- Seller Training: New sellers will be invited to attend merchant training via Tiktok Shop’s Seller Academy to access the latest market trends, operational skills and successful cases to help merchants improve their operational capabilities.
- Marketing: TikTok Shop will work with top new merchants to plan and execute marketing activities, using the platform’s insights to accurately reach target consumer groups.
