Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], presents “A Hilfiger Holiday” campaign, including singer, actress and global style icon JISOO, to celebrate a not-so-ordinary most wonderful time of the year.
Building on a legacy of putting a spin on tradition, the campaign captures the Holiday season in full swing. It’s touchdowns in the snow, puppies wrapped in ribbon, and surprise guests pulling up a chair. JISOO steps into the campaign wearing elevated winter themed looks, creating cozy, feminine and quietly confident styles, complete with holiday sparkle and global star quality. The result is the holidays at their most spirited — warm, stylish, and always with a joyous Tommy twist.
“Holidays in the Hilfiger household were filled with the bustling excitement of nine kids, lots of guests and endless games,” said Tommy Hilfiger. “This campaign captures that same feeling. It’s about celebrating with heart and bringing your own style and personality to every moment. And it wouldn’t be the holidays without a much-loved member of the Tommy family dropping in — JISOO brings iconic pop culture energy to the moment, with a festive sparkle.”
The Holiday 2025 TOMMY HILFIGER Collection reimagines classics from heritage Americana, layering unexpected newness into traditional end-of-year prep wear. Plush textures elevate rugbies, varsity jackets and pleated chinos, while rich wool coats, blown-up houndstooth knits and tweed ensembles bring campus chic. The Tommy Crest becomes a seasonal signifier across sweaters, beanies and scarves, while “Tommy’s Cable Knit Shop” serves up wish-list wonder in the form of giftbox-ready knits in plum, mustard, emerald and iconic red, white and blue. Occasion pieces balance timeless elegance with all-new glitz, from velvet tuxedo jackets and pleated midi-skirts to gold-button lady jackets and sequin-beaded accessories. Reimagining prep’s familiar favorites, the collection brings new life to gifting, dressing up and all other ‘tis the season wardrobe moments.
In true Tommy spirit, the Holiday 2025 campaign will be brought to life with dynamic activations in key cities worldwide. Each begins with a surprising ring at the doorbell — a playful nod to unexpected guests and the fun of rocking up unannounced. From bespoke branded experiences to creative collaborations, promotions and seasonally inspired events, “A Hilfiger Holiday” invites all to enjoy Tommy’s twist on prep culture with festive wonder.
The Holiday 2025 TOMMY HILFIGER Collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
