This July, Tonic will launch into Superdrug, introducing its full range of eight products to 220 stores nationwide and online at superdrug.com.
The listing includes four products from its Kids range – Kids Multi Gummies, Kids Calm Gummies, Kids Omega 3 Gummies and Kids Immunity Gummies – alongside four adult effervescents – Immunity + Vitality, Energy + Hydration, Focus + Mind, and Rest + Recover.
Tonic creates vitamins for the whole family using clean, maximum strength ingredients backed by science. Available in gummies, effervescents and drops, the range supports key health needs including energy, immunity, focus, mood, sleep, digestion, and growth + development making it easy for customers to choose the format that best fits their lifestyle and family’s routine. Each product contains no added sugar, artificial sweeteners, or unnecessary additives.
The Superdrug launch marks another step in Tonic’s retail expansion, as demand continues to grow for clean, science-backed vitamins that fit easily into everyday life. The brand is now stocked nationwide across all major UK supermarkets, alongside leading health and wellness retailers including Boots, Superdrug, Waitrose and Ocado.
Sunna van Kampen, Founder of Tonic, commented: “We’re seeing a clear shift away from complicated supplement routines towards products that are easy to use, effective and fit into everyday life. Launching nationwide in Superdrug means more people can easily pick up the products they need, whether that’s parents looking to support their kids’ nutrition, or adults looking to support their energy, sleep, hydration or mental clarity.”
About the new listings:
- Kids Multi Gummies – a daily multivitamin with 14 essential vitamins, minerals and plants to support growth, development and overall wellbeing
- Kids Calm Gummies – a gentle blend of magnesium, ashwagandha KSM-66 + lemon balm to support calm and relaxation as part of kids bedtime routines
- Kids Omega 3 Gummies – a source of 415mg of essential EPA and DHA Omega 3 fatty acids to support brain function and development
- Kids Immunity Gummies – a targeted formula of 8 vitamins, minerals and plants, including Vitamin C, D and Zinc, to support their immune health
- Immunity + Vitality (Orange) – an effervescent blend of 11 vitamins, minerals and plants to help support immune health all year round
- Energy + Hydration (Mango) – 650mg of electrolytes, a full B-complex and 14 other vitamins, minerals and plants to help maintain hydration and energy levels throughout the day
- Focus + Mind (Peach) – combines Lion’s Mane, L-tyrosine and adaptogens to support focus, calm and mental balance
- Rest + Recover (Strawberry) – a calming blend of magnesium, KSM-66 ashwagandha and lemon balm to support rest and recovery at the end of the day
The Tonic range will be available in 220 Superdrug stores nationwide and online at superdrug.com from 22nd July.
