Uber Eats has announced today that it has joined with the British Nutrition Foundation as part of its commitment to help with tackling obesity and improving the accessibility and convenience of healthier options for consumers.
In the UK, the delivery platform has 61,000 restaurant partners and merchants – including 30,000 SMEs – and regularly delivers millions of meals. And as a market leader, Uber Eats believes it can have a meaningful impact by motivating customers to make healthier, more sustainable choices on its platform, and by encouraging its restaurant partners to provide these options.
Uber Eats will be working with the British Nutrition Foundation to develop strategies to encourage restaurants and customers to prepare and select healthier choices. In a recent survey* conducted by Uber Eats, almost 70% of small restaurants reported that they believe that a lack of clarity for them around what constitutes ‘healthy’ food affects take up of healthier options by consumers.
The partnership comes at a time when Uber Eats is planning to roll out a new marketing campaign across grocery partners, Fresh Mondays, which will offer a 50% discount on thousands of selected fruit and vegetables at hundreds of selected stores across the country on a Monday.**
Matthew Price, Uber Eats UK General Manager said: “Uber Eats is proud to join with the British Nutrition Foundation, one of the leading nutrition charities in the UK, as their first delivery app member. As a platform that regularly delivers millions of meals and works with over 61,000 restaurants, including 30,000 SMBs, we know we have a responsibility to help tackle obesity. We want to help customers make informed choices about the food they eat and also support our restaurant partners in offering a greater range of healthier options.”
Elaine Hindal, Chief Executive at the British Nutrition Foundation, said: “We are pleased to welcome Uber Eats as a corporate member of the British Nutrition Foundation, at a time when our new five-year strategy sets out our intent to help change the food environment through our partner relationships and members. Food delivery apps play an increasingly influential role in promoting healthier, more sustainable food options and we are encouraged by the ambition and commitment of Uber Eats to be sector-leading in this regard. We look forward to working with Uber Eats to help create meaningful change that promotes healthier choices for all.”
Working together, Uber Eats and the British Nutrition Foundation will create a credible, workable, evidence-based framework, co-created with restaurant partners, that will allow even the smaller restaurants without access to nutritional information a way to provide healthier choices through the Uber Eats app.
For more information about the work the British Nutrition Foundation do, visit https://www.nutrition.org.uk/
