Unibail-Rodamco-Westfield (“URW”, “The Group”) announces the integration of its operations in the UK, the Netherlands, Denmark and Sweden into an expanded Northern Europe region, reinforcing its position as a top city player focused on the best markets in Europe and the US.
The newly combined region includes some of the Group’s top performing shopping centres – Westfield London and Stratford City in London, Westfield Mall of the Netherlands, and Westfield Mall of Scandinavia in Stockholm – as well as a range of development opportunities including Coppermaker Square and Croydon in London, and Amstelveen in the Netherlands.
Vincent Jean-Pierre will lead the region as chief operating officer (COO) Northern Europe, based in URW’s London office, supported by a regional management team located in London, Amsterdam and Stockholm.
Jean-Marie Tritant, CEO of Unibail-Rodamco-Westfield, commented: “The creation of the expanded Northern Europe region supports the continued optimisation of our operations to drive further growth and unlock value across our portfolio of the best assets in the top cities in Europe and the US. Vincent will bring his leadership, fresh perspective and diverse experience as we maximise the potential of both our standing assets and future developments.”
Jean-Pierre, COO Northern Europe, Unibail-Rodamco-Westfield, said: “I’m thrilled to lead our newly established Northern Europe team. With our talented people, fantastic portfolio and development opportunities, we’re set to shape vibrant, sustainable destinations where communities and businesses thrive.”
Vincent, who has been with URW for 20 years and most recently led the Group’s offices and mixed-use development division, is supported by an experienced Regional Management Team:
- Geoffrey Deshayes (Amsterdam), managing director of asset management for the combined region in charge of managing the Group’s standing assets and Investment teams.
- Jacinta Rowsell (London), managing director of customer & retail operations overseeing shopping centre management, leasing and marketing, as well as asset management of UK development projects.
- Louise Haffenden (London), managing director of people and Samuel Renoux (Stockholm), CFO Northern Europe.
The appointment of Jean-Pierre follows the decision last year by former UK COO Scott Parsons to leave the business at the end of March 2025.
Commenting on the departure, Jean-Marie Tritant added: “I would like to offer my thanks to Scott, on behalf of the entire company, for his significant contribution to our UK business, which he leaves in a very strong position.”
