Waitrose has lowered the prices of nearly 130 popular, premium and organic products including cheese, croissants and pork joints in its first phase of its latest price cuts.
Charlotte Di Cello, commercial director for Waitrose, said: “Our food loving customers come to Waitrose to experience the very best, from exceptional flavours to the quality of the ingredients we offer. This latest investment in prices will include a large number of products across No.1 and our Organic Duchy ranges which we know our customers love.
“With many celebrating Organic Month this September, there’s no better time to try our Organic Duchy food and drink.”
This is the sixth time we have cut prices on hundreds of products since February 2023 taking our total investment to £140m. Our New Lower Prices campaign has seen price cuts on nearly 1,400 products with reductions over 7% across our ranges.
Examples of price cuts below:
Product | Old Price | New Price | % Reduction |
Waitrose No.1 White Sourdough Loaf 500g | £2.20 | £2.00 | 9.1% |
Waitrose No.1 Vintage Cornish Cheddar S7 200g | £3.35 | £3.00 | 10.4% |
Waitrose No.1 Rigatoni Pasta 350g | £2.70 | £2.50 | 7.4% |
Waitrose No.1 Sicilian Blood Orange Juice 1litre | £3.50 | £3.25 | 7.1% |
Waitrose No.1 Free Range Pork Spare Ribs per kg | £10.00 | £9.00 | 10% |
Waitrose Duchy Organic Cauliflower Each | £2.30 | £2.10 | 8.7% |
Waitrose Duchy Organic Wholemeal Plain Flour 1.5kg | £2.40 | £2.20 | 8.3% |
Waitrose Duchy Organic Basmati Rice 500g | £3.40 | £3.00 | 11.8% |
Prices shown will be available in Waitrose supermarket shops and online at Waitrose.com
