Home improvement retailer Wickes has announced broadcaster Jeff Brazier as its wellbeing bmbassador for 2023. The newly created position comes as part of Wickes’ ongoing investment and commitment to support colleague and customer wellbeing.
As a trained life coach and grief counselor, Jeff will work with Wickes to develop and launch new initiatives to help aid colleagues and customers alike. Having spent a number of years working with people and communities, the presenter will help to create a series of coaching content and will support ongoing wellbeing-focused staff events throughout the year.
To kick things off, Wickes is sponsoring the latest series of Jeff’s Podcast – Only Human. The straight-talking Podcast explores all things mental health in which Jeff discusses his own challenges in the hope of helping listeners with their issues and to find humour in everyday problems.
As part of his role, Jeff will also raise awareness of the current initiatives that Wickes offer staff, from its award-winning partnership with ‘Peppy’ – app-based support from medical experts for issues with fertility, baby and menopause – to its 290 managers that are mental health first aid trained.
Sonia Astill, chief people officer at Wickes, said: “We’re proud of the fantastic resources we offer to better the wellbeing of those that work and use our stores every day, but we know there is always more that can be done. At Wickes, we value the importance of investing in the improvement of wellbeing and mental welfare, so we’re delighted to welcome Jeff on board to help us continue our commitment to providing a positive environment to both work and shop”.
Jeff Brazier, Wickes wellbeing ambassador said: “It’s my absolute privilege to be a wellbeing ambassador for Wickes. I always question how I can do more to promote connectedness and self awareness and Wickes as a brand hold values that are very much aligned with my own which makes this a partnership I’m excited to develop. I’m looking forward to working closely with Wickes colleagues and customers and exploring their own stories around wellness and mental health.”
