Ready-to-drink smart food brand yfood has significantly expanded its UK retail footprint, surpassing 10,000 points of sale nationwide as demand continues to grow for convenient, taste-first and nutritionally complete meal solutions.
The milestone follows a series of major retail wins and range extensions across some of the UK’s biggest grocery, health and convenience retailers, including Boots, Tesco, Sainsbury’s, Co-op, Holland & Barrett, Superdrug, Ocado, SPAR and Nisa.
Most notably, yfood is now available in more than 850 Tesco Superstores nationwide, with its range expanding from three hero flavours to six. The brand has also rolled out into more than 1,500 Tesco Express stores, while Co-op has extended distribution to over 2,000 stores across the UK.
In another move that shows accelerating growth, yfood has secured new nationwide listings in Boots, where shoppers can now purchase eight flavours in stores across the country, and Asda in which customers can purchase three flavours in all UK supermarkets.
The expanded distribution reflects strong retail performance for yfood. Latest data shows that the brand is outpacing the category leader, growing at more than double the market rate and injecting £13.8M
yfood is also delivering standout rates of sales across key products, with Happy Banana driving 25% growth in the in the Banana RTD category.* The performance demonstrates growing consumer demand for products within the Smart Food category that offer balanced nutrition options with great flavour profiles, in a format that fits modern lifestyles.
Alongside growing availability, yfood has continued to broaden its product range across retail partners:
The brand has also strengthened visibility in-store through marketing initiatives, including securing a dedicated Breakfast On-The-Run fixture in Tesco Express stores and introducing educational point-of-sale materials in Boots to help consumers better understand the smart food category.
Supporting its rapid retail expansion, yfood has launched its first-ever PR campaign in the UK market. The campaign has been designed to highlight the growing role of convenient, nutritionally complete food solutions in modern lifestyles – focusing on the key consumption moment of the morning commute. Underpinned by consumer research into Britain’s commuting habits, which found that while Brits regularly eat during their commute due to lack of time at home, many are frustrated by traditional on-the-go breakfast options that can be messy, noisy or disruptive.
In response, yfood has introduced the ‘yfood Commuter Code’, encouraging commuters to rethink breakfast-on-the-move while showcasing ready-to-
Paul Sloane, UK & Ireland country director at yfood, said: “The UK has been an incredibly exciting market for yfood. Since launch, we’ve seen growing demand from the everyday person turning to the smart food category for convenient, nutritionally complete options that fit seamlessly into busy lives, whether that’s between meetings, after the gym or during the daily commute.
“Our expanding retail presence reflects growing confidence in both the smart food category and the yfood brand. As convenience continues to evolve beyond traditional snacks and meal deals, we’re seeing strong appetite for solutions that combine balanced nutrition, great taste and real
The yfood range consists of nutritionally complete ready-to-drink meals, with each bottle delivering 500 calories, 30g of protein, at least 8g of fibre and 26 vitamins and minerals. Designed to meet demand
