Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has invested £900,000 in its new upsized York store and has introduced the city’s first TAG Heuer Boutique.
Beaverbrooks unveiled its brand new store and adjoining TAG Heuer Boutique, situated in York’s bustling Davygate, on Tuesday 14 March. The dedicated boutique will provide shoppers with access to a selection of the luxury Swiss watch brand’s most anticipated launches and heritage pieces.
With its extensive diamond and bridal jewellery offering, Beaverbrooks’ team of experts will assist customers with those extra special engagement and wedding ring purchases in a private consultation area, positioning Beaverbrooks as a true diamond and wedding destination in York.
Shoppers will be able to browse Beaverbrooks’ exceptional own brand diamond range, including ‘Beyond Brilliance’ – exclusively designed for Beaverbrooks’ 100th Birthday and the only diamond cut of its kind in the world. And ‘Essence’ – the retailer’s newest diamond jewellery collection, which has a breath-taking sparkle and a story behind every single design.
Beaverbrooks will also be the only stockist of Royal Asscher Diamonds and Canadian brand Maple Leaf Diamonds – a unique offering that isn’t available anywhere else in York.
On top of its extensive collection of diamonds, jewellery and TAG Heuer watches, the new 3,380sq ft retail space will also house an impressive bridal collection.
With over 6.9 million visitors to York each year, expanding to a new prime location will see Beaverbrooks cement its position as a leading diamond, watch and jewellery destination in the city and wider region.
Boasting 79 stores across the UK, the national jeweller has continued to expand its luxury offering over recent months – the new TAG Heuer Boutique is the 10th addition to the Beaverbrooks portfolio and will create four new jobs in the area.
Anna Blackburn, managing director at Beaverbrooks, said: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in the region. Davygate is the perfect location for the new boutique, which will complement our larger, new-look store.
“In addition to a new luxury watch experience, we are excited to give shoppers access to our team’s diamond and bridal expertise. We’re confident the new store will be popular with customers – both local and further afield – and look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”
Lisa Tynas, store manager at Beaverbrooks York, said: “Our team is so excited to be part of the first TAG Heuer boutique of its kind here in York and we look forward to continuing to demonstrate our expertise and providing the very best service to our customers. The new boutique will offer an elevated, luxury experience, so we’re pleased to be able to officially open our doors and welcome new and existing customers.”
Rob Diver, Managing Director – UK & Ireland at TAG Heuer, said: “In one of several openings this year with Beaverbrooks, we are proud to open our first mono-brand boutique in the heart of York and to continue a strong year of expanding TAG Heuer’s retail presence with this long-standing partner. We look forward to bringing TAG Heuer’s iconic collections and Swiss avant-garde design to the region.”
The relocated store and new boutique are now open on 9-13 Davygate, York, YO1 8QR. To view Beaverbrooks’ and TAG Heuer’s full collections, visit www.beaverbrooks.co.uk.
