Family-owned national diamond, jewellery and watch retailer, Beaverbrooks, has invested over £1m in a significant refurbishment of its Middlesbrough store, which has also seen the introduction of a brand new TAG Heuer Boutique – a first for the town.
Beaverbrooks unveiled the refitted store with new adjoining TAG Heuer Boutique, situated in the heart of the town centre on Linthorpe Road, on Friday 29 September, ahead of the store’s 50th Anniversary in the town in October.
The new dedicated TAG Heuer boutique will provide shoppers in the North East with access to a selection of the luxury Swiss watch brand’s most anticipated launches and heritage pieces.
With the 1,345sq ft store’s dedicated ‘diamond room’ and diamond ‘shop in shop’, Beaverbrooks’ team of experts will assist customers with those extra special engagement and wedding ring purchases, positioning Beaverbrooks as a true diamond and wedding destination in Middlesbrough.
Shoppers will be able to browse Beaverbrooks’ exceptional own brand diamond range, including the newly launched ‘Starlit’, a uniquely designed 15-piece collection representing the stars that light the universe. Also available will be ‘Essence’, a diamond jewellery collection with breath-taking sparkle and a story behind every single design, and ‘Beyond Brilliance‘ – exclusively designed for Beaverbrooks’ 100th Birthday and the only diamond cut of its kind in the world.
Beaverbrooks will also be the only stockist of diamond brands ‘Royal Asscher’, ‘Hearts On Fire’, and Canadian brand ‘Maple Leaf’ – a unique offering that isn’t available anywhere else in Middlesbrough.
The revamp of its retail space will see Beaverbrooks cement its position as a leading diamond, watch and jewellery destination in the town and wider region. Boasting 86 stores across the UK, the national jeweller has continued to expand its luxury offering over recent months – the new TAG Heuer Boutique is the 14th addition to the Beaverbrooks portfolio and will create five new jobs in the area.
Anna Blackburn, managing director at Beaverbrooks, said: “We are excited to be expanding our long-running and incredibly valued partnership with TAG Heuer to open Middlesbrough’s first luxury boutique in the town’s bustling centre, which is the perfect location, and will complement our refurbished store.
“In addition to a new luxury watch experience, we are excited to give shoppers access to our diamond and bridal team expertise and latest stunning ranges in our refitted store’s dedicated diamond room and shop in shop. We’re confident the new store will be popular with customers – both local and further afield – as it has been for its 50 years in the town. We look forward to continuing to provide outstanding levels of customer service, while showcasing our expertise and passion for luxury watches and fine jewellery.”
Kelly Ashcroft, store manager at Beaverbrooks Middlesbrough, said: “Our team is so excited to be part of the first TAG Heuer boutique in our town and we look forward to continuing to demonstrate our expertise and providing the very best service to our customers. The new boutique will offer an elevated, luxury experience, so we’re pleased to be able to officially open our doors and welcome new and existing customers.”
Rob Diver, managing director – UK & Ireland at TAG Heuer, said: “We are delighted to be opening this new TAG Heuer boutique in the heart of Middlesbrough in partnership with Beaverbrooks. This new space will enable us to offer our customers a fully immersive in-store brand experience in the region and is part of a continued exciting journey with Beaverbrooks as the fifth boutique to be opened in 2023 already.”
The refurbished Beaverbrooks store and new boutique are now open on Linthorpe Road. To view Beaverbrooks’ and TAG Heuer’s full collections, visit www.beaverbrooks.co.uk.
