With just over three weeks to go until Christmas Day, shoppers are in for a treat as a mouthwatering 22 million Pigs in Blankets hit the shelves of Asda stores across the UK.
Asda who works with Northern Irish based supplier Finnebrogue to produce these festive favourites are set to sell more than two million packs across eight varieties, including Exceptional Bacon Wrapped Chipolatas, OMV! Pigs in Blankets from the retailer’s vegan range and the newly launched Exceptional Hot Maple Pigs in Blankets.
In November, researchers at Asda asked 2,000 adults about their food plans this Christmas – with four in 10 preferring a buffet-stye feast to a traditional sit-down meal, but not surprising that 45% saying pigs in blankets were their favourite festive “picky bits”.
Barbara Mullan, new product development manager for Asda at Finnebrogue said: “This is always an exciting time of year for us, and once again we’re delighted to be working with Asda who embrace the innovation and creativity we thrive on at Finnebrogue.
“This year will see the return of some festive favourites like our Pork, Honey and Apple Stuffing Stars and Cheesy Pigs in Blankets, alongside our four delicious new products.”
Mullan added: “We always like to keep our eye on trends and what people love to eat at the most special times of the year, and we know Pigs in Blankets are a huge favourite at Christmas. We’re thrilled to be supplying more than 22 million across eight varieties for Asda this year, knowing our hard work will pay off with some extra magic on people’s plates this Christmas Day.”
Co Down-based Finnebrogue’s partnership with Asda began more than 10 years ago after winning business to produce Asda Extra Special Gluten-Free sausages. The team now produces all of Asda’s own-label gluten-free sausages as well as nitrate-free and plant-based lines.
Cathy Elliott, Asda buying manager, said: “We’ve worked with the team at Finnebrogue since 2014, and each and every year they do a phenomenal job. Christmas is always a really special time when the team take the opportunity showcase their innovation, flair and creativity, as well as their insights into the market. This year is no different, and we’re excited to launch this exclusive festive range with Finnebrogue.”
Products from across the range will be available in stores UK-wide. Shoppers can also save with a two for £4.98 multibuy offer on chilled stuffings and accompanies. Find out more at www.asda.com
