Today premium protein smoothie and cold pressed drinks brand EXALT has been announced as Tottenham Hotspur’s Official Sports Nutrition Drink Supplier.
EXALT are on a mission to empower people through nutrition to strike a perfect balance between living an active lifestyle and making the most of every minute of their day. Each ingredient is a real food product deeply grounded in nutritional science working with EXALT’s team of expert dieticians and nutritionists. EXALT is a premium nutrition brand with sustainability at the heart of everything they do.
The range encompasses fresh, raw protein smoothies, functional cold-pressed juices with natural botanicals and sports recovery drinks – designed by experts and made by hand in London. EXALT’s products are made with premium all-natural ingredients to complement a healthy (but hectic) lifestyle.
EXALT has worked in collaboration with Tottenham Hotspur’s Head of Nutrition Emma Tester to provide bespoke fresh sports nutrition drinks across protein smoothies, cold-pressed juice and shots. Together with Emma Tester, EXALT has developed unique and bespoke formulations for each Men’s First Team player based on their nutritional requirements and supplement regime to support their training and recovery. A bespoke range will also be provided to the U18s/U21 squad.
The specific product formulation for each player will be adapted based on regular blood tests to ensure maximum efficacy. The drinks will be cold-pressed for maximum nutrient provision using HPP (pressure) to naturally extend the shelf life. The combination of which is a sports nutrition industry-first to provide fresh, customised nutrition at scale.
Charlie Wilson-Vaughan, co-founder EXALT, said: “This supplier partnership is huge for a business which we only started two years ago in one of the most difficult economic environments in recent history. We are immensely proud to be an exclusive supplier of one of the world’s leading football clubs.”
Dan Wilson-Vaughan, co-founder EXALT, said: “Our work with Spurs is testament to the hard work, dedication, and expertise of the EXALT team that we’re able to provide Tottenham Hotspur’s players with truly personalised bespoke sports nutrition drinks to support their high intensity training and recovery throughout the season and beyond. We’re so proud to be partnered with such a renowned football club, adding to our roster of global brands we’ve recently collaborated with including Nike, Peloton and Lululemon.”
Emma Tester, head of nutrition at Tottenham Hotspur FC, said: “At Tottenham Hotspur we aspire to provide our players with best-in-class performance nutrition. The EXALT product range is top quality and the personalised bespoke protein smoothies, juices and shots complement our wider nutritional strategy. We have had great feedback from the players on the range of products available to them and we look forward to developing bespoke products to truly personalise their nutrition programme.”
As part of the supplier partnership, EXALT will be sampling at selected match days throughout the season and Spurs will be supporting with presence on marketing channels including Matchday Programme, Spurs TV, digital newsletter and across Club channels.
