Student Beans
, the world’s leading student loyalty network, today announces the lucrative new ability for brands to target FOUR innovative consumer groups through its audience verification technology: Beans iD.
Newly added consumer groups:
Low income – includes those who currently receive government financial support due to low funds
People with disabilities – includes those with a physical or mental impairment.
Parents – includes expectant (20+ weeks), adoptive, and foster parents or guardians, and allows consumers to verify with children up to five years old.
Charity workers – includes those either a paid employee or volunteer at a charity
Brands are now able to provide gated offers to these new groups through Beans iD, which can be flexibly integrated onto any eCommerce site.
Two thirds of the UK public admit they’ve already had to make cuts to usual spendings, whilst a third of those in the lowest socioeconomic groups (C2DE) say they are struggling to make ends meet, additional data from YouGov reveals.
The introduction of Beans iD’s new target groups will provide businesses the unique ability to offer exclusive deals for these identified groups who need them most, creating a lucrative opportunity to reach new customers, improve conversion rates and create positive brand sentiment amongst consumers.
Launched in August 2022, Beans iD enables brands to provide securely gated discounts and incentives to verified members of in-demand consumer groups, including students, graduates, Healthcare professionals, Military and Armed Forces personnel, First Responders and Teachers.
Surfshark, Vision Express, FARFETCH, and Chilly’s are brands which currently leverage Beans iD to provide exclusive offers to closed consumer groups.
Since integrating Beans iD’s graduate verification technology, Papier has witnessed a 268% uplift in revenue MoM whilst SharkNinja has seen an 833% increase in transactions, both demonstrating valuable MoM growth.
For brands, the introduction of new exclusive discounts will encourage brand loyalty amongst these high-priority consumers, increase conversion rates, and entice new customers.
For current Student Beans users, nine in ten believe brands who promote discounts exclusively for them must care about their customers.
Will Harris, chief strategy officer at Student Beans, says: “The expansion of closed consumer groups available to target through Beans iD aims to strengthen the relationship between brands and some of the UK’s high priority consumers.
“Over the last 20 years we’ve seen the role of gated discounts grow as an important part of how brands improve conversion, build trust and maintain loyalty. With the expansion of Beans iD, businesses will have even more opportunities to improve their results by building strong, long-term relationships with customers.”
