Biscuiteers, the UK’s original hand-iced biscuit company, is continuing its expansion into wholesale, with the launch of bespoke and Christmas collections created for some of Britain’s most prestigious hotels, including The Langham, JW Marriott Grosvenor House London and The Newt in Somerset.
With a series of new and existing partnerships with leading hotels, the announcement follows Biscuiteers’ recent expansion into British cultural hotspots, including Shakespeare’s Globe, the Royal Opera House, Southbank Centre and Brighton’s Royal Pavilion.
The Langham is providing Biscuiteers’ DIY kits for their Christmas masterclasses taking place in their cookery school, Sauce by the Langham.
JW Marriott Grosvenor House London is selling Biscuiteers’ Christmas products, launching in November in its Market shop.
While for The Newt, Biscuiteers has created a series of festive biscuits, including a Christmas tree, two beautifully wrapped presents and a woodland deer complete with a crown, which is available to buy in the hotel farm shop and online.
Harriet Hastings, founder & MD of Biscuiteers, comments: “As we continue to expand our wholesale offering, we see hotels and hospitality as an important sector where we can add a sprinkling of seasonal magic to guests through the beautiful bespoke offering we have created for each of these iconic hotels.”
Jemima Marks, head of marketing for e-commerce at The Newt in Somerset, comments: “Working with Biscuiteers to create our Christmas biscuits has been a joy from beginning to end. From the delicious flavour combinations to the attention to detail, we are so pleased to be offering customers this whimsical product, the perfect stocking filler.”
The launch of these hotel partnerships continues to build on Biscuiteers’ growing wholesale business, which grew at +320% last year.
