EAGER, the British fruit juice company renowned for its commitment to honesty, sustainability, and classic flavors, is celebrating a surge in online sales since the launch of its Direct-to-Consumer (DTC) platform last year. Bolstered by growing consumer preferences for convenience and conscious shopping habits, EAGER anticipates a continued uptake in its new revenue stream through 2024.
EAGER cites convenience and conscious consumer online shopping (both environmentally aware and money saving focused) as reasons for customers buying their juice online. Ed Rigg, Founder of EAGER also believes that their honesty as a juice brand has resonated with young families doing their weekly shop and couples.
A staple juice for the last 15 years in the likes of Young’s Pubs, Alchemist Bar & Restaurants, Stonegate Group, Hotel du Vin and multiple independents, in November 2022 EAGER launched a DTC offering, providing juice lovers a much needed high quality, convenient and more responsible choice.
Already loved by the bar and hospitality industry (EAGER’s current turnover is c.£10m) over the last year Ed Rigg, founder of the company, has been on a mission to sell and deliver fruit juice directly to consumers online, as he believes the way people consume juice needs to change and thinks it’s time to view juice as a treat.
EAGER makes apple, orange, pomegranate, cranberry, grapefruit, tomato and pineapple juice – available in multipacks (6x1L cartons) for £15.90 including postage, as a monthly subscription or one off order. When the whole world needs to be reducing its energy consumption EAGER wants to provide a great tasting, high quality juice without needless refrigeration.
