One Stop is kicking off the new year with a £1 million price drop campaign to help see customers right the way through the rest of winter.
Launching on Tuesday, 2nd January 2024, customers will be able to get their hands on a wide range of everyday essentials and fresh products at a cheaper price, thanks to One Stop’s Price Drop campaign.
Following the festive season, One Stop understands it can be a financially challenging time for many and is committed to helping customers navigate this period with ease and affordability. All whilst keeping families stocked with fresh, quality products.
The long-term price drops will be highlighted to customers in an eight-week campaign which focuses on single price items, end of basket value and meal bundles, providing options for every type of shopper. Price drops for fresh products are emphasised, meeting the increasing demand for healthier food options among consumers. Available nationwide, customers will now have less need to travel to larger supermarkets to get the best prices.
Nigel Prendergast, head of customer & business support, comments: “We wanted to hit the new year running and by investing over £1 million we’re doing just that! January can be a tough time for many, so we’re dropping prices on some of our customers’ favourite products.
“We’ve also created awareness for our stores by devising a comprehensive 360° marketing campaign to support them, with a strong digital focus which includes Google PMAX, YouTube and Meta.
“Our stores have also had a full point of sale takeover to enhance the shopping experience and help customers navigate effortlessly through their local stores.”
A large number of products are being reduced in price, including Thick White Toastie bread down to 85p, One Stop Fusilli Pasta 500g down to 85p and 2kg bags of Maris Piper Potatoes down to £1.85.
One Stop’s value deals continue with its ‘meal bundles’, designed to inspire customers with affordable, easy meal solutions. Reducing some of the ‘think time’ of what to cook, these include a chicken pasta bundle for under £5 (fresh chicken breasts, pasta, tomato passata and red onions).
Customers will be signposted to the price drops, allowing them to take full advantage of the savings, including the £10 ‘Basket Deals’ featuring everyday essentials including chicken breast fillets, strawberry jam, unsalted butter, a loaf of bread, Bourbon Creams, Fusilli Pasta and Heinz Tomato Soup.
Marianne Aitken, head of product at One Stop, commented on the initiative: “At One Stop, we understand that customers often feel the ‘pinch’ in January. That’s why we’re introducing price drops nationwide, across all our stores, ensuring our customers can shop their everyday essentials at affordable prices.
“Our substantial £1million investment into our Price Drop campaign reflects our dedication to alleviating the post-Christmas financial burden customers may face, and shows our commitment to being a trusted local retailer.”
