Energy drinks brand Sneak Energy, distributed exclusively by World of Sweets, is launching a huge OOH campaign this summer.
The campaign is expected to reach millions of consumers with its vibrant visuals and key messaging.
It will kick off with the brand attending Comic Con in London this month where they’ll be exhibiting, sampling cans, meeting engaged community members and putting their post-Sneak focus levels to the test with a series of interactive features.
It will include OOH advertising across the North West, East Midlands and Scotland and SkyTV will be running Sneak’s first ad.
The brand will also appear at music, gaming and pop culture events through the summer, finishing with sampling to students in the North West during Freshers Weeks in September.
With an investment of over £500,000, Sneak expects to reach more than six million consumers across the campaign, sampling its full range to over 100,000 energy drinkers and introducing many more to the brand.
Sneak Energy has been exclusively distributed by the UK’s leading confectionery distributor World of Sweets since March this year.
The brand is a welcome addition, with its clean energy drinks sitting alongside healthier snacking alternatives.
Sneak prides itself on its natural clean energy with the drinks containing natural caffeine, zero sugar, taurine, ginseng, choline and carnitine plus added B vitamins. All combine to help deliver a boost that enhances mental focus and sharpness.
The 500ml ready to drink cans come in four flavours. Sneak Energy Tropikilla is a light, fruit drink with a tasty combination of pineapple and smooth mango.
Sneak Energy Raspberry Lemonade has a citrus kick with a blend of sweet, tart raspberries and a fresh citrusy lemonade.
Sneak Energy Purple Storm is a stormy mix of berries with Sneak Energy Blizzard a cooling ice-cold lemonade flavour.
Chris Smith, partner brand manager at World of Sweets, said: “Sneak Energy is investing heavily in its OOH campaign this summer which is great news for retailers already stocking the brand or planning to soon.
“It’s a positive way to communicate with existing customers and reach those potential shoppers who enjoy energy drinks and are looking to try something new.
“It adds to the level of engagement and will help drive customers into convenience and independent retailers to purchase the product.”
CEO, Ashley Read says, “Our formula is perfect for those who need a boost but don’t want to resort to something sugary. Natural caffeine, panax ginseng, taurine and choline combine with vitamins to support energy levels and give consumers that mental boost that can feel like a hack for your brain.”
World of Sweets is the UK’s largest confectionery distributor, importer, and wholesaler, supplying thousands of customers across all retail channels.
Offering a world of distribution solutions from e-commerce wholesale with 55,000 visitors per week to Hancocks wholesale stores with over 22,000 customers, a field sales team including a retailer app and website login covering 7,000 independent customers and a national accounts team covering all UK retail channels.
