Biotiful Gut Health, the UK’s leading Kefir brand, are continuing to innovate by launching a NEW range of Delightful Kefir Drinks – as part of their commitment to make Gut Health accessible to all.
With 75% of consumers looking for options that are both healthy and tasty, and only 34% saying that they will sacrifice taste for a healthier choice[1], Biotiful have developed a range of products that are not only delicious, but deliver the natural Gut Health benefits that Biotiful is renowned for, meaning that consumers can enjoy a guilt-free afternoon snack or after-meal treat whenever they want.
This new range aims to truly democratise Gut Health; offering a naturally delicious drink that combines mainstream dessert-inspired flavours with healthy Kefir full of live cultures. All three products are a source of calcium and vitamin B12 for gut health and immunity support as well as being high in protein and low in fat – meaning that these new drinks are both delicious and light – truly Delightful!
The three Delightful Kefir Drinks are; Banoffee Pie, Caramelised Biscuit; and Lemon Drizzle, with RRP of £2.25 for a 500ml bottle.
In addition, today marks 10 years since Biotiful launched with their first retail partner, Ocado. In honour of this milestone, Biotiful will make these new Delightful Kefir Drinks available initially on Ocado only.
Commenting on the latest NPD launch, as well as the brand’s 10 Year Anniversary on Ocado, CEO and Founder of Biotiful Gut Health, Natasha Bowes said;
“ I’m excited to see how consumers respond to this Delightful Kefir Drinks launch – combining health and taste in one truly accessible and naturally delicious proposition. With Ocado becoming Biotiful’s first major retailer 10 years ago, it feels like a fantastic way to mark this anniversary with the launch of our newest drinks range.“
Rosie Hodgson, Buying Manager, Ocado added: “We’re really excited about launching Biotiful’s new Delightful Kefir range, exclusively for Ocado Shoppers. The demand for great Gut Health products continues to grow with consumers; Biotiful’s Delightful Range opens up a whole new usage occasions for Kefir outside of Breakfast, making Gut Health more accessible to more of our shoppers than ever before.”
Biotiful Gut Health team will mark the ten year anniversary with online, social media and influencer activity to support the new launch, and will also delight Ocado staff with sampling at both the Ocado Head Office in Hatfield, and the Ocado Consumer Service Hub in Sunderland – with bespoke cupcakes made in the same flavours as the new Delightful range; Banoffee Pie, Caramelised Biscuit; and Lemon Drizzle.
For over a decade, Biotiful Gut Health has been perfecting Kefir products based on an authentic 2000-year-old recipe, with British milk and billions of live cultures. Pioneering the Kefir category in the UK, they hold over 60% market share with their Kefir Drinks and now have the most comprehensive range of natural Gut Health products in the market. Biotiful has been instrumental in growing the UK Kefir Category from its infancy to nearly £100m today and is now the second fastest growing yogurt band in the overall market over the last 12 months.
