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Home Retail News Products

Daily Dose launches Pomm juice into Waitrose nationwide

by Fiona Briggs
October 2, 2024
in Products
Reading Time: 2 mins read

 Daily Dose Pomm juiceBritish cold pressed juice company Daily Dose, is excited to announce the launch of its new 750ml Pomm juice format in Waitrose stores across the UK, from 2nd October.

The new 750ml format juice is RRP £3.90 and joins the existing Daily Dose cold pressed range at Waitrose.

Made from 100% sweet, seasonal apples, pomegranate, lemon and raspberries, Daily Dose Pomm provides a daily intake of vitamin C, supporting normal function of the immune system. There are no additives, preservatives or added sugar. In contrast to other pomegranate juices on the market, Pomm is the only juice available in supermarkets which is made using fresh fruit pressed together, using high pressure processing (HPP technology) to deliver a longer shelf life – vs other pomegranate juices which are made from concentrates, purees and heat pasteurised.

George Hughes-Davies, founder of Daily Dose, commented: “We’re thrilled to bring our Pomm juice in a new, larger format to Waitrose shelves nationwide. It’s more than just juice – it’s a celebration of quality, flavour, and wonky produce. At Daily Dose, we’re all about squeezing the best out of every apple, pomegranate, and lemon we can get our hands on. And now, Waitrose shoppers can enjoy even more of our juices in their shop. Cheers to a bigger dose of deliciousness!”

Daily Dose manufactures everything in the UK, and strives to make all its products with produce from the UK where it can. The 300ml Pomm SKU is also already a customer favourite and one of the top-selling lines in Ottolenghi and Fortnum & Mason, and now hits the Waitrose shelves.

Hughes-Davies, started making juices as soon as he left university in his mum’s kitchen, using a blender he bought on ebay. Fast forward 9 years and the business is forecasting £12m in revenue, and this year reported 100% YOY growth.

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Similar Retail News Articles:

  1. Daily Dose launches its first advertising push with ‘You’d be cold pressed to find a better juice’ campaign
  2. Daily Dose and Waitrose partner to launch limited-edition Leckford Estate Apple Juice, made from surplus fruit to combat food waste
  3. Daily Dose launches two new cold pressed apple juices in Waitrose
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