Di-vine, a new wine shop and gifting service dedicated to luxury, personalized wine gift boxes, announces its entry to the UK market.
Di-vine’s female founder and CEO is American entrepreneur – Pepper Sells. Born and raised in Philadelphia, Ms. Sells has spent the last 15 years working in London – during which she regularly had to purchase corporate wine gifts.
She became frustrated with the wine gifting market – a fragmented space where varied providers had individual specialties – but no single market player offered a wide choice of quality wines; with the option to personally curate your own luxury gift presentation; and deliver rapidly – even on the same day.
As her frustration with the user experience grew, and using her American instinct for customer convenience, she recognized the gap in the market – concluding that if you’re constantly disappointed then you should do it yourself – from which Di-vine was born!
Di-vine is both a wine shop and an experience. Customers can access a wide product range: wines (still and sparkling including champagne); red, white and rosé; and from a price range of £12-£335 per bottle.
Once wines are selected, customers can choose gorgeous gift packaging for bottles or opt for a pre-selected gift option. All wine gifts also come with a handwritten card.
Di-vine can then deliver rapidly. London-based customers can receive wine on the same day, with a next-day service for all UK mainland orders.
Di-vine has initially been in soft launch mode in the UK – based on word-of-mouth only – but exploding consumer and corporate demand has brought forward its formal launch. Ms. Sells plans to expand Di-vine’s operations to Europe and the United States before the end of the year.
Pepper Sells, founder and CEO of Di-vine, commented: “I founded Di-vine after years of having to buy gifts. Other shops are out there but none let you easily and personally create your own luxury wine gift box; then deliver really quickly; and with personal handwritten cards. I used to get so frustrated! It sounds simple, but the best ideas normally are.
“I’m a proud American who has spent many years in London and Europe. The United States is the home of top-quality rapid service and Di-vine is all about bringing that convenience and user experience. But I am an adopted Brit and European too – so know what these markets want, but lack.
“We’ve been word-of-mouth in the UK initially, but demand has gone through the roof – so we’re clearly giving customers what they want! I’m delighted to now formally launch in the UK, and plan to start European and US operations in time for Christmas.”
