Matalan, the leading fashion and homeware value retailer, has launched its first dedicated menopause range in collaboration with GenM, the Menopause Partner for Brands and Home of the MTick, in order to better serve and support customers during the menopause.
The new collection includes a range of lingerie, nightwear and sportswear options that have all been MTick-approved by GenM. The MTick is the universal shopping symbol and certification for menopause-friendly products. The symbol, featured only on certified products, empowers menopausal women to shop with confidence for products that are proven to support any one of the 48 menopause signs.
Lingerie options include 2-pack brief and bralette sets, camisoles and slips that are made with either HeiQ Smart Temp cooling fabrics or High IQ Cool comfort fabrics. Other lines within the range include period briefs, 100% cotton nightshirts and pyjama sets, which are designed to help regulate body temperature at night, and a selection of Souluxe activewear which have moisture-wicking elements for on-the-go temperature control.
Matalan has proudly collaborated with GenM to launch its new range. Each product has been certified and will display the MTick, meaning it has met the strict qualifying criteria to demonstrate how the products’ technologies and properties are proven to support menopause signs. The range specifically supports night sweats, hot flushes and irregular periods, common signs of the menopause.
This commitment to better serve Matalan’s menopausal consumer group is backed by GenM’s market research, which recently found that 94% of women want to shop for menopause-labelled products, a 14% increase on 2023.
With prices ranging from £7 for camisoles to £18 for nightshirts, Matalan has put product accessibility and affordability at the forefront while developing the new range. To make it easy for customers to shop the new menopause range, Matalan has launched a dedicated product page on its website and clearly sign-posted the collection in-store.
Ali Jones, chief customer & omni-channel officer of Matalan, said: “Matalan is proud to put its customer first. In practice, this means finding ways to make their lives that little bit easier with products that truly make a difference. Launching a menopause range was a natural next step for us as an inclusive retailer, and our hope is that it will play some small part in helping menopausal and peri-menopausal women to feel confident and supported.
“This initiative wouldn’t have been possible without the partnership and guidance of the GenM team, whose unique insights and expertise will ensure our range achieves exactly what it sets out to do.”
Heather Jackson, CEO and co-founder of GenM, added: ,“As a woman who entered her peri-menopause and felt incredibly let down by brands and retailers that weren’t supporting my transition, I am incredibly proud of Matalan’s range and commitment to better serving its customers, not only through a specifically developed range, but also through clear in-store signage and the online customer journey.
One element of the range launch that I am particularly proud of, is the accessibility and inclusivity demonstrated through the range. Every single woman will enter menopause at some point in their lives, that’s 15.5m women at any one time, and no woman should feel that she cannot afford a better lived experience. Matalan, along with GenM, is truly transforming the lived experience for millions of women – by providing credible solutions at an accessible price point.”
