The frozen food retailer has expanded its global footprint and made its innovative, popular ranges more accessible than ever, launching new rapid delivery services, international concessions, and even convenience store formats.
Key milestones in 2024 include Iceland’s enhanced partnership with Deliveroo, giving customers access to over 3,000 products via same-day delivery in just 25 minutes, and the expansion of its Amazon delivery offering to Newcastle with a brand-new delivery model.
Iceland has also focused on improving accessibility, expanding its ‘Iceland Local’ format with ten new petrol forecourt locations and three standalone stores across England, Scotland, and Wales. This also coincided with new concessions in Wilko stores, featuring exclusive lines from Greggs, TGI Fridays, and My Protein.
Internationally, the retailer has continued to grow its presence with two new concessions at Dunnes Stores in Dublin – Point Village and The Square Tallaght, whilst the announcement of a new franchise partnership in the Channel Islands with Alliance, sees the first Food Warehouse outside the UK set to open in early 2025.
Justin Addison, Iceland Foods International and partnerships director, said: “2024 has been a transformative year for Iceland Foods International and Partnership division, as we’ve continued to innovate and expand through strategic partnerships and new ventures.
“Our mission has always been to make high-quality, affordable food accessible to as many people as possible, and the success of our team this year reflects that commitment. From rapid delivery services to international growth, we’re excited to bring even more value and choice to our customers in 2025.”
