After becoming the first supermarket to offer clothing that supports independent dressing for children with specific needs such as autism, George at Asda continues to bring creative, new accessible and easy-dressing outfits exclusively designed for this year’s BBC Children in Need appeal.
This year’s official BBC Children in Need Tee which has been designed by Tom and Giovanna Fletcher also comes in an easy on adaptive version. The adaptive T-shirt is designed with hook and loop tape fastenings, a feeding tube hole, soft threads and soft fabric as well as other handy features to help make clothing comfortable and help with everyday needs.
The official adaptive BBC Children in Need T-shirts starts from age 3 up to 4 XL adult size, starting at £5 for children and £10 adults (Children In Need Easy On Adaptive Pudsey Rocks Adults Matching Family Official T-Shirt | Men | George at ASDA)
As part of the range there is also an exclusively designed Pudsey baby suit that comes with a feeding tube hole at £4.50. These are sensory-kind and have peg openings and feeding tube holes. For the third year running Asda also brings back the BBC Children in Need Pudsey Black Braille T-Shirt, it’s an easy pull on long sleeve top that is sensory kind – soft threads at seams for extra comfort with a ‘Pudsey’ slogan print that comes with sign language and a braille design at £10.
The Official Tee was inspired by the Fletcher’s shared love of music as well as their sons who are each represented by a colourful spot on Pudsey’s bandana, the pair teamed up with the design teams at George at Asda to create an inventive new take on the official T-shirt. Nodding to BBC Children in Need’s own concert series ‘Children in Need’ Rocks from years gone by, the Pudsey band tee explores the biggest moments in the Charity’s history, from the very first radio appeal in 1927 all the way up till now.
George’s buying manager Jenna Perry said: “We continue to build on our adaptive wear collection every year, learning from our customers what they need specifically across both adult and children’s ranges, and how we can make them feel more comfortable. It’s important to us that we make these pieces affordable and it also allows children to wear the same fun cool clothes as their friends.”
All money raised through the sale of the T-shirt will go towards Asda and BBC Children in Need’s Fuelling Potential campaign tackling food insecurity and its commitment to making a difference to young lives for many more children and young people all across the UK.
