Following an exceptional year of growth, Raishma is accelerating its wholesale expansion, further solidifying its status as a global leader in affordable luxury fashion.With a remarkable 120% year-over-year sales increase and new partnerships with major retailers including Selfridges, Nordstrom, Saks, and Next, the brand is poised to expand internationally, capitalising on the rising demand for premium, modest fashion.
Wholesale expansion & international growth
● UK & Europe: Raishma now boasts stockists in Fenwick (across six stores), Harding Cruise ships (expanding from one to four in just six months), and is celebrating a high-profile Selfridges launch in February 2025, followed by Harrods in October 2025.
● Middle East: A strategic market for the brand, with sales expected to triple in 2025.This growth is driven by Ounass doubling order sizes and Next launching Raishma via its Dubai hub.
● US Market: Nordstrom launched in November 2024, with projected sales expected to reach £1M within 24 months, with ongoing discussions with Saks, Bloomingdale’s, and Neiman Marcus.
● Kazakhstan & Greece: Saks Kazakhstan debuted Raishma in November 2024, with plans to expand to three stores by March 2025. Meanwhile, Notos in Greece is set to double its store presence.
Strategic Investments & Market Positioning
● Raishma has successfully refined its pricing strategy to enhance profitability, increasing retail margins from 5x to 8x.
● The brand has bolstered its merchandising and international sales teams with key hires from Hervé Léger and Al Tayer, fuelling growth in key markets.
● The newly launched Raishma Silks collection, which will debut in Selfridges, taps into the luxury modest fashion segment, reinforcing the brand’s premium positioning.
Future outlook
Raishma’s expansion roadmap includes securing additional high-profile department store partnerships and further scaling its direct-to-consumer and online wholesale platforms.With an aggressive growth forecast of 200% in 2025, the brand is on track to reach £5M+ in revenue by 2027, positioning itself as a dominant force in the global affordable luxury market.
