Supermarket Aldi has unveiled the UK’s first ever Specialbuy temporary tattoos, with air fryers, kayaks, hanging egg chairs and Kamado BBQs among the quirky and wonderful designs.
The tattoos have been created by the supermarket to celebrate some of its most iconic, customer favourite items from the legendary middle aisle.
In light of the new tattoo range, research commissioned by Aldi has revealed a generational shift in attitudes to tattoos, with younger generations rejecting the traditional view that tattoos must be permanent commitments.
The study of 2,000 Brits found two-fifths (43%) Gen Z’ers believe tattoos are part of an “evolving canvas” that can be updated and refreshed over time, compared to just 14% of Baby Boomers who still see them as lifelong commitments.
The tattoo generational divide extends even further to tattoo regret. 72% of Brits aged 55 and over said they would be put off getting a tattoo in case they regret the decision. In stark contrast, a quarter (25%) of Gen Z aren’t worried at all, claiming they can always get it covered or removed in the future.
In fact, 61% of Gen Z wouldn’t think twice about getting a tattoo, with 30% saying they would happily get one tomorrow.
A remarkable 45% of Brits would even consider getting a tattoo related to a brand or product they genuinely love, as over half (57%) of Gen Z and Millennials admit they see tattoos as a fashion accessory rather than a permanent commitment.
Amongst those with tattoos, a third (36%) of inked Brits have wanted to remove old tattoos or looked for ways to hide or create new works from their current ones.
The biggest tattoo regrets include having an ex’s name tattooed (31%), tattooing something that no longer was cool or on trend (20%) and ending up with a tattoo that wasn’t what they pictured in their head (19%).
The Top 10 tattoo regrets amongst Brits are:
- Having an exes name tattooed (31%)
- A tattoo of something no longer cool or on trend (20%)
- Their tattoo wasn’t what they pictured in their head (19%)
- Getting a tattoo on an impulse (18%)
- Having a misspelt tattoo (16%)
- Having a mistranslated tattoo (11%)
- No longer liking the artwork (11%)
- Getting a tattoo on holiday (7%)
- Getting a tattoo of a quote that they now don’t like (7%)
- Having a tattoo of something from abroad and it now looks silly (6%)
As Brits’ fear of tattoo regret was revealed, the survey also found that over half of the nation (58%) have considered using temporary tattoos as an alternative to the more permanent version.
The research comes as Aldi reveals its bizarre tattoo collection, celebrating the obsession customers have with the supermarket’s ever-changing Specialbuy range, with products like the viral Pilates machine which almost completely sold out across the nation in just 24 hours. The temporary tattoos also feature one of Aldi’s viral Air Fryer Specialbuys as the supermarket sold a total of over 90,000 air fryers last year alone, with new drops often selling out in less than a day.
The Kamado BBQ is another product to be honoured in temporary tattoo form. After the BBQ initially launched in 2018, it quickly became a firm favourite with the Specialbuy selling out in just a few days.
The full temporary tattoo collection features designs inspired by:
- Pilates Machine
- Hanging Egg Chair
- Kamado BBQ
- Kayak
- Air Fryer
- Garden Tool Shed
- Lawn Mower
- Paddling Pool
- Aldimania Sliders
- Stand Mixer
From everyday essentials that become instant sell-outs, to bizarre seasonal items that spark social media frenzies, each tattoo design represents a product that has achieved famous status among Aldi shoppers.
For those looking to (semi-) permanently commemorate their love for the middle aisle, shoppers can enter to win a selection of these limited edition Specialbuy tattoos by emailing their name and date of birth to specialbuytattoos@aldi.co.uk.
Julie Ashfield, Chief Commercial Officer at Aldi UK, says: “Our shoppers love our middle aisle — with products often going viral across social media and selling out fast. Now, thanks to our brand-new tattoos, shoppers can show off just how much they love Aldi Specialbuys!”
