Rebel Kitchen Raw Coconut Water, from Nurture Brands Ltd, will launch nationwide in Tesco from 6th October. The listing builds on the brand’s existing supermarket presence in Sainsbury’s, Waitrose, Ocado, Abel & Cole, Whole Foods and Amazon, and represents the next phase of Rebel Kitchen’s expansion, making its raw coconut water more accessible to shoppers across the UK.
Sustainably sourced from smallholders in the Philippines, Rebel Kitchen Raw Coconut Water is high pressure processed to retain all of its natural flavour and nutrients without ever using heat. This process preserves the antioxidants and electrolytes found in fresh coconuts, which can naturally turn the water pink over time, a characteristic the brand embraces.
The Tesco launch will be supported by a wider marketing plan, building on Rebel Kitchen’s existing partnership with Fulham FC through consumer competitions and exclusive prizes, aimed at driving visibility and purchase.
Adam Draper, managing director of Nurture Brands, said: “Securing a Tesco listing is a major step forward for Rebel Kitchen. Tesco’s national reach means our Raw Coconut Water will now be available to more households as part of the weekly shop, which is a huge moment for the brand. We know consumers are increasingly looking for natural, uncompromising products, and being on shelf in Tesco helps us meet that demand at scale.”
Rebel Kitchen Raw Coconut Water (750ml) will be available in Tesco stores nationwide from 6th October, with an RRP of£4.95
