Gluten free producer, Juvela, is launching two new ranges under its trail-blazing retail brand, OAF, as part of its mission to inject uncompromising taste, fun and enjoyment into the category.
Landing in stores this week, exciting additions include OAF Super Softie Sub Rolls – bringing a New York deli style vibe to the brand’s bold gluten free lineup – and a super-versatile flat bread offer called OAF Squares.
OAF Super Softie Sub Rolls are available in White and a Cheese and Herb variant, tapping into the hot trend for loaded deli-style lunchtime sandwiches trending across social for gluten free consumers. Made using the same compromise-free recipe as OAF’s best-selling White Softie Loaf, OAF Super Softie Sub Rolls are specially formulated using wheat starch with the gluten removed, meaning they are completely safe for a gluten free diet, whilst delivering a taste and texture as close to conventional bread as it gets.
OAF Squares have been developed to target the elevated snacking occasion, in both Garlicky and Tandoori-infused flavours. Ready to heat, top and fill in minutes, this range of pre-perforated flatbreads is vegan, top-14-allergen-free and can be torn into bite-sized Squares, as a light lunch, a snack board hero, or a tasty side to your favourite meal.
This stream of innovation follows the success of the OAF launch in Tesco earlier this year as Juvela’s strategic retail-facing range. OAF leverages the wider company’s 30-year history as a leader in gluten free foods, whilst the Juvela brand occupies its core position as a coeliac prescription-led offer.
The OAF brand has been developed to meet growing demand for taste, quality and personality-driven offers that resonate with a broader, young heathy foodie shopper – illustrating how ‘stupidly simple’, and ‘ridiculously good’ gluten free bread can be.
Matthew Cain, head of sales at Juvela and OAF, said: “We are delighted to expand the OAF range with these exciting new additions. As a brand we’re on a misson to redefine lunchtime and all-day-snacking in the gluten free category, delivering on bold new flavours and uncompromising taste, in versatile, on-trend formats that bring fun, enjoyment and value back for these consumers.”
Available in Tesco
- OAF Super Softie White Sub Rolls – 2 x pack – 240g RRP £2.75
- OAF Super Softie Cheese and Herb Sub Rolls – 2 x pack – 240g RRP £2.75
- OAF Garlicky Squares – 2 x pack – RRP £2.60
- OAF Tandoori Squares – 2 x pack – RRP £2.60
