Arla Foods, the UK’s largest farmer-owned dairy cooperative, is entering the cottage cheese category with the launch of Arla Cottage Cheese. The range taps into renewed demand for high-protein, versatile dairy and aims to broaden appeal among younger, protein-seeking shoppers while driving value growth for retailers.
UK cottage cheese is seeing a strong revival, driven by versatility and high-protein usage trends. One in four UK households (26.8%) currently buys cottage cheese*, leaving significant headroom. Arla Cottage Cheese is designed to grow the category by recruiting new and lapsed shoppers and trading up from private label through taste and trusted quality.
Arla Cottage Cheese has been developed for broad, everyday usage across meals and snacks – on toast, in bakes and sauces, or as a high-protein topping – combining a clean, creamy taste with a lightly set, spoonable texture. Social recipe trends, including TikTok, have helped bring cottage cheese to younger audiences, and Arla will support the launch with digital and in-store activation to drive trial and repeat.
Stuart Ibberson, Arla brand director at Arla Foods, said: “Cottage cheese is back on shoppers’ radar for good reasons – taste, versatility and protein. With Arla Cottage Cheese, we’re bringing the reassurance and reach of the Arla masterbrand to help retailers trade the fixture up, recruit younger shoppers and unlock repeat through everyday usage. Penetration is building, and the UK still under-indexes versus other markets and adjacent dairy protein categories, so there’s clear runway for future growth.”
Arla will drive further innovation in cottage cheese, with new flavours and formats planned for rollout later this year.
Arla Cottage Cheese launches in Natural and Low Fat Natural in 500g (£3.00 MRRP) and 300g (£1.90 MRRP) formats, and will be available from 5 January 2026.
