Rhythm 108, the award-winning Swiss producer of expertly crafted organic, vegan & gluten free chocolate and baked goods, has secured its first listing with Morrisons for its biscuit range. From 13th April, shoppers will find three of Rhythm 108’s favourite varieties Hazelnut praline cookie, Hazelnut praline filled biscuit and double chocolate biscuit in the free from aisle.
Biscuits remain the UK’s most‑loved sweet treat, with over 99% of households buying them each year and more than half of adults enjoying biscuits at least once a day. And it’s no longer just about a quick dunk, over a quarter of biscuit occasions are now ‘special treats’, as shoppers trade up for flavour, quality and craftsmanship.*
At the same time, shoppers, especially younger adults, are choosing biscuits with natural ingredients and clean labels, without compromising on taste and indulgence.
With a rise of non-typical free-from shoppers looking for better for you alternatives, the free-from category is increasingly attracting shoppers beyond those with strict dietary requirements. As wellness becomes a priority, consumers are seeking products made with recognisable ingredients they can trust
As the market grows, more lifestyle shoppers are looking for premium options that deliver on indulgent taste while in keeping with better for you credentials, Rhythm 108 answers this demand.
Morrisons is leading the market in redefining the free from shopping experience, becoming the UK’s only supermarket to combine ambient and chilled ranges within a single dedicated aisle.
Rhythm 108’s Morrisons exclusive line‑up includes:
The Hazelnut Chocolate Praline Cookies – RRP £1.50 (WEIGHT): 50g
A soft and chewy blonde cookie, generously filled with a creamy hazelnut praline and topped with a sprinkle of toasted hazelnuts and mini chocolate chips.
The Hazelnut Praline Filled Biscuit – RRP £3.00 for a 16 biscuit share pack (WEIGHT): 100g
Slow baked vegan buttery sables, sandwiched with rich hazelnut praline.
The Double Chocolate Hazelnut Biscuits – RRP £3.00 for a 16 biscuit share pack (WEIGHT): 100g
Perfectly baked, rich and deeply chocolatey biscuits studded with dark chocolate chunks.
Each recipe is expertly crafted in Rhythm 108’s Swiss bakery using simple organic ingredients to produce indulgent, bold and tasty vegan and gluten free treats.
Siddhi comments: “Biscuits are as popular as ever, but consumers are looking for products that are better for themselves and the planet without compromising on quality and taste. And that’s why we go to such lengths to produce indulgent and great tasting biscuits, based on real flavours from real organic ingredients. Over a quarter of biscuit moments are now about treating yourself, not just snacking, and that’s exactly where our range sits”.
