Castle MacLellan, one of the country’s leading makers of pâtés and parfaits, has gained nationwide distribution for its new artisan parfaits in Sainsbury’s stores.
The new range is being rolled out through October and will be available in-store and online featuring:
- Castle MacLellan Chicken Liver Parfait (100g, RRSP £3.50) – A silky parfait with a rich depth of flavour, made with Scottish cream and a touch of Dumfriesshire heather honey.
- Castle MacLellan Duck Liver Parfait (100g, RRSP £3.50)- A classic recipe crafted with seasoned duck, lifted with Galloway marmalade and port for balance and complexity.
This launch is part of a wider growth plan for Castle MacLellan, with further new products set to follow later this year and into 2026.
The aim is to broaden consumer choice and reinforce the brand’s position as a leading artisan producer in the chilled aisle; this growth is underpinned by significant backing from the brand’s owner.
The launch will be supported by a new campaign, titled ‘Bring taste to your table’, set to kick off next month (November).
Gareth Watson, Castle MacLellan marketing manager, says: “People are cutting back on dining out but trading up at home, with ‘dinner for tonight’ now one of the fastest-growing sectors and a category growth driver for pâtés.
“Castle MacLellan’s new artisan parfaits bring food lovers the trusted quality and provenance they’re looking for, helping retailers grow the premium tier and drive repeat purchase.
“Launching into 193 Sainsbury’s stores, this range strengthens the fixture with recipes built on quality, provenance and flavour.”
“The pâté fixture itself is changing. While standard and value ranges have seen challenges, the premium tier is seeing double-digit growth*, fuelled by shoppers trading up for trusted brands and more distinctive recipes. Our focus on chef-developed recipes and British sourcing means we are well placed to capture this momentum.
