Following standout launches in Ocado and Co-op, fast-growing confectionery brand Wild Thingz has secured a major national listing with Centre Parcs UK, now available across all five UK villages just as the summer season begins.
This milestone positions Wild Thingz as the go-to treat for families heading on holiday, offering a sweet option that parents can feel good about and kids genuinely love. With Centre Parcs welcoming thousands of families each week during peak season, the listing marks a pivotal moment in the brand’s rapid retail expansion.
Wild Thingz gummies contain half the sugar of traditional sweets, are 100% organic and plant-based, and free from artificial colours, flavours and additives. Designed to solve a growing “health dilemma” among parents, the brand offers a new kind of sweet treat: one that doesn’t require compromise.
Research commissioned by Wild Thingz with YouGov found that 64% of parents feel reluctant to buy sweets due to concerns around sugar and additives. Wild Thingz directly addresses this tension, delivering fun, flavour-packed gummies in playful shapes like Cherry Spiders, Lemon Maggots and Cola Snails, with a significantly improved nutritional profile.
Founded by former Mondelez confectionery expert Fliss Newland, Wild Thingz is a proudly independent, female-founded brand on a mission to clean up the sweet aisle, without losing the magic that makes sweets exciting in the first place.
Already stocked in Ocado, Co-op, Planet Organic and Amazon, the brand has quickly built a loyal following among modern families. Its arrival in Centre Parcs further cements its position as one of the UK’s most exciting emerging confectionery brands.
As families flock to Centre Parcs this summer, Wild Thingz is set to become a staple holiday treat – the kind kids reach for first, and parents are happy to say yes to.
Product Range Highlights:
Zesty Pests (£2.75 on Ocado): Tangy Lemon Maggots and Cherry Spiders
Fruity Flyers (£2.75 on Ocado): Red Apple Butterflies and Blackcurrant Ladybirds
Gummy Grubs (£2.75 on Ocado): A mix of wild fruity flavours including Cola Snails
