Crew Clothing is continuing its expansion into the performance category with the launch of the second release from Crew Sport, its technical sportswear collection designed to meet growing consumer demand for multifunctional, stylish
First introduced in 2025, Crew Sport marked a significant milestone in Crew Clothing’s sporting journey. Long associated with some of Britain’s most iconic sporting institutions, the brand proudly partners with the Lawn Tennis Association, Henley Royal Regatta, the Red Roses and iPadel. Crew Sport was created to meet the growing demand for elevated performance wear that moves seamlessly between sport and everyday life. Following the success of its debut launch, the collection returns for 2026 with an expanded offering for both men and women, centred around versatility, comfort, and effortless everyday movement.
Designed to support a broad range of lifestyles, fitness levels, and sporting interests, the latest collection spans key growth categories including yoga, Pilates, Hyrox, and padel –tapping into the continued rise of wellness-driven and community-led fitness culture.
This launch follows the recent second drop of Crew Clothing’s SuperLuxe collection, the brand’s elevated athleisure line created for women’s busy lifestyles. Designed as a wardrobe of effortless everyday staples, SuperLuxe combines comfort, versatility, and ease through the brand’s signature buttery-soft fabrications.
