Topps, a part of Fanatics Collectibles, the physical and digital trading cards and collectibles company within the Fanatics, Inc., will become the new 24H Le Mans official licensed partner as of January 2023, in a deal brokered by Le Mans’ exclusive licensing agency IMG. As a part of the partnership, Topps will provide exclusive trading cards from the iconic motorsport event.
“As one of the most prestigious and historical licenses in motor sport, 24H Le Mans is a brand we are excited and honoured to be representing in their Centenary year,” said Mark Catlin, general manager international sports & entertainment of The Topps Company.
“On the eve of the Centenary of the 24 Hours of Le Mans, many partnerships are being formed with prestigious brands. The history and heritage of the world’s greatest endurance race has always attracted collectors. We are very pleased to sign this partnership with Topps, the leading brand in trading cards. These products will allow all Le Mans 24 Hours enthusiasts to enjoy the race,” said Stéphane Andriolo, director of customers and events at the Automobile Club de l’Ouest.
The first product will be released on Topps.com in February 2023 and will feature beautiful artwork from the original race posters from 1923 to present day.
