Popular wine brand Mud House is launching newest variant Mud House France, a dry and aromatic Sauvignon Blanc.
The launch of Mud House France aims to grow the French Sauvignon Blanc category and encourage millennial consumers to be adventurous and explore old world wines, adding to their repertoire alongside New Zealand and Chile.
Launching in grocery on 20th of March, the easy drinking wine delivers the quality Mud House consumers have come to know and trust. The latest variant is a dry, light-medium body refreshing wine. Including aromas and flavours of fresh tropical and citrus fruit, with a hint of nettle, followed by a well-balanced crisp finish.
The expansion of Mud House Chile Sauvignon Blanc was the single biggest innovation in Wine in 2022[1], giving this exciting new French variant a strong introduction. The launch will be supported by digital and shelf edge trade marketing.
Anne Uva, brand manager at Accolade Wines, said: “We’re taking a new world approach to brands in the old-world category and bringing consumers a premium, high-quality offering at a fair price point. Mud House is already an established and loved brand, so we are well-placed to provide a modern option that will appeal to shoppers.
“The typical drinker loves Sauvignon Blanc and is willing to try something new. We take pride in scoring highly on distinctiveness. A sip of Mud House will give you a taste of adventure wherever and whenever you open a bottle.”
