Popular RTD canned cocktail brand, All Shook Up, is accelerating its UK retail growth with the announcement of two new national listings in ASDA and Iceland – marking the next phase of the brand’s expansion.
The RTD cocktail brand will roll out its Mixed Pack across 262 ASDA stores and 722 Iceland stores nationwide from April, significantly increasing its presence on shelves and making its cocktails more accessible to shoppers across the UK.
Founded to bring great-tasting, accessible cocktails to the RTD category, All Shook Up has built strong retail momentum since launch, helping establish the brand in the fast-growing RTD segment[1].
The new listings signal growing retailer confidence in the brand and the wider RTD category, which is seeing strong demand as consumers seek convenient, affordable drinks for all occasions.
Ellie Memmott, brand manager at All Shook Up, said: “We’re excited to enter the next stage of All Shook Up’s retail journey, as we continue to expand our presence across the UK.
“Securing national listings with ASDA and Iceland is a huge milestone for the brand and will allow even more shoppers to discover our cocktails. The RTD category continues to evolve rapidly, and we’re seeing strong demand for drinks that combine great taste with convenience and value.
“We’ve timed these new listings ahead of the summer months, when demand for fruity, refreshing cocktails naturally ramps up, giving even more consumers the opportunity to enjoy All Shook Up.”
The expanded distribution reflects the brand’s ongoing ambition to become a leading player in the UK’s RTD cocktail market, bringing great-tasting, convenient cocktails to more consumers across the country.
All Shook Up is available now in selected ASDA stores nationwide and across Iceland stores throughout the UK.
For more information, visit the website: https://allshookupcocktails.co.uk/.
