MANGO, an international leader in the world of fashion, launches MANGO Style Club in the UK, as it continues the international rollout of its renewed loyalty programme.
Designed to offer customers a more personalised relationship with the brand, MANGO Style Club combines loyalty rewards with exclusive services, content and experiences. The programme forms part of MANGO’s wider investment in digital innovation and data, as the company continues to develop a more connected customer experience across its stores and online channels. Its expansion into the UK forms part of the programme’s international rollout, which will see MANGO Style Club also launch across Ireland, Italy, Germany, Austria and Switzerland, following its launch in Spain and France in 2025.
MANGO Style Club features three loyalty tiers – Style Insider, Style Curator and Style Icon – capturing customers at every level of their engagement with the brand, from occasional shoppers to the most loyal fashion fans. Customers earn their way through the programme via purchases and other interactions with MANGO, such as subscribing to the newsletter or visiting a store to recycle garments, return online orders or collect purchases. This creates a rewarding pathway that brings customers closer to MANGO, offering personalised rewards and experiences that reinforce their sense of belonging to the community. Customer data, including the activities members take part in and the products or content they engage with, help personalise offers, rewards and communications, making the
Personalisation is a growing focus within MANGO’s wider digital strategy. A pioneer in ecommerce, MANGO became the first Spanish company to launch online sales in 2000 and one of the first in Europe. Today, its online platform reaches more than 120 markets and digital sales account for around one-third of the company’s total turnover.
MANGO Style Club represents the evolution of MANGO Likes You, the loyalty programme launched in 2019 that grew into an engaged community of more than 42 million customers across 16 countries. Building on this legacy, and established relationship with customers, the new programme introduces a more personalised model, offering new benefits and experiences. Existing MANGO Likes You members will transition automatically to MANGO Style Club, with the ‘likes’ they have already accumulated converted into points under the new programme.
The launch in the UK builds on the successful rollout of MANGO Style Club in France and Spain and goes beyond offering rewards, to deepen the connection between customers and the brand.
It comes amid strong momentum for MANGO in the UK, where turnover grew by close to 20% in 2025 and the company opened more than 25 new stores during the year. It forms part of a wider period of growth for MANGO, which closed 2025 with turnover of close to €3.8 billion, representing growth of around 13% year-on-year. The company continues to grow across both its physical and digital channels, with online sales accounting for around one-third of total turnover.
MANGO has been present in the UK since 1998. The company closed 2025 with over 100 points of sale in the market, alongside a strong digital presence through MANGO.com and other marketplaces.
