The UK’s leading cleaning brand, Astonish, has launched The Thing, a new cleaning paste destined to take the cleaning industry by storm, and designed with disruptive packaging and bold messaging in mind.
Now available to buy in Poundland, (RRP £1.00, 450g), The Thing has been formulated with a refreshing fruity fragrance, with its pink paste able to cut through dirt and grime, giving items a new lease of life – from shower units and extractor fans, to log burners, toilet seats and garden tools. You name it, The Thing can clean it.
Available in six different designs, The Thing’s ‘go-to’ messaging reflects its endless uses, demonstrating the paste’s ability to cater to every cleaning scenario.
Even better is that there is no need to wear gloves while using the product, as The Thing is formulated with no harsh chemicals as well as being vegan and cruelty free, while still being tough on stains and marks.
The launch follows Astonish’s new Cleanfluencer Edition, which saw the manufacturer collaborate with cleaning influencers to give popular products a twist using new product scents; resulting in 23 bottles of the new range sold every minute in the first week of launch.
CEO of Astonish, Howard Moss, says: “We’re delighted to have added The Thing to a superb wide range of products across household/laundry cleaning, and personal/hygiene care. Designed to be used by anyone with a mess to clean, it was important to us that the product used vibrant colours atypical to those other cleaning products on the market, and had bold messaging and disruptive packaging to make a statement.
Cleaning Chemist at Astonish, Olivia Young, says “I have no doubt The Thing will quickly become a household staple in all homes. The soft and pliable paste makes it is easier than ever to use on anything and everything, while the refreshing fruity fragrance leaves a pleasant scent behind. I can’t wait to see what people use it to clean – the possibilities are endless!”
The Thing is available to buy now from Poundland, and will available to buy from The Range from 12th August.
