Bebeto, the leading confectionery challenger brand, renowned for its innovative creations, has unveiled two exciting new Easter treats— including a market-first: liquid-filled gummy soft fried eggs.
Runny Eggs are liquid-filled gummy soft fried eggs containing three delicious flavours—Mango, Orange and Peach — each with a luscious lemon liquid filling for an extra-special touch. This marks the first time liquid-filled technology has been used on a fried egg sweet, delivering a unique and indulgent confectionery experience. They are available in 130g hanging bags (£1 SSP). To make them even better, they contain no artificial colours or flavours and are halal certified.
Bebeto’s cutting-edge liquid-filling technique transforms traditional, firm, gummy sweets into gooey, flavour-packed treats with a juicy, melt in the mouth centre inside each foam-backed gummy, delivering a fun, sensory experience unlike any other.
Bebeto’s second Easter launch, Spring Parade, are fruit flavoured gummy sweets that come in four different Easter-themed shaped sweets: chickens, easter eggs, sheep and bunnies. These fun treats come in three fruity flavours: raspberry, kiwi and passionfruit and make the perfect fun addition to Easter hunts, gifting and seasonal bake decorations. They are available in 150g hanging bags (£1 SSP). They contain no artificial colours or flavours and are halal certified.
“This is the first time liquid-filled technology has been used on a fried egg sweet, and we are thrilled to be leading pioneers, offering UK consumers a unique, high-quality confectionery experience this Easter” says Phil Hulme, Commercial Director at Kervan Gida UK. “Liquid-filled technology is one of the most exciting trends in confectionery today and is particularly popular with Gen Z, who love experimenting with bold flavours and textures. This marks an exciting new chapter for the Bebeto brand in the UK. Seasonal offerings have played a pivotal role in driving
our growth, as demonstrated by the remarkable success of our Halloween range. Building on this momentum, we are expanding our seasonal portfolio in 2025 with fresh, innovative product developments that help bring even more joy to consumer celebrations.”
While the liquid-filling process requires advanced technology and extra production time, Bebeto is committed to keeping prices competitive, ensuring these premium treats remain accessible to all. Look out for further exciting liquid-filled NPD from Bebeto this year.
Bebeto’s Runny Eggs and Spring Parade are now available in Spar and Parfetts this Easter! *Pricing at retailer’s discretion
