Bebeto, the UK’s leading confectionery challenger brand, is sprinkling extra sweetness over the festive season with the launch of its first-ever Christmas range. Featuring three joyfully indulgent new products, the collection includes: Rudolph Red Noses (130g bag), Festive Mix (150g bag), and the Festive Mix Tub (400g tub). The limited-edition range is now available and arrives just in time for what is shaping up to be another record-breaking Christmas for confectionery.
With the confectionery market worth an incredible £853 million in 2024, up £88 million on the previous year, momentum shows no sign of slowing for this festive season. Consumers are increasingly turning to affordable treats to satisfy their desire for indulgence, and confectionery is set to top that list. Now is the perfect time for retailers to stock up on Bebeto’s value-driven range to capture this growing demand.
Kantar states in recent years 94% of shoppers bought confectionary, making it essential for retailers to prioritise sharing and gifting formats in their festive displays. Sugar confectionery alone exceeded £490 million in sales last Christmas, growing faster than chocolate, with a remarkable 15.5% year-on-year increase.
With the category continuing to grow, and gifting on the rise, there’s never been a sweeter moment to launch. Bebeto’s Christmas range gives retailers the perfect opportunity to capitalise on this growing market with an affordable collection designed to meet shoppers’ appetite for sweet festive treats.
Phil Hulme, commercial director at Bebeto, says: “Christmas is a standout season for UK shoppers, and we’re meeting that excitement with our first-ever festive confectionery range. With 98% of households buying sweets over the holidays and spending an average of £68 per person**, the demand is clear. Following last year’s exceptional market growth, we’re giving retailers even more reasons to stock up,
from innovative new treats like centre-filled Rudolph Noses to festive fruit gummies, all delivered with Bebeto’s signature focus on great taste and value”.
