Benefit launches Benemart Holiday concept shop at Selfridges

Benefit, UK’s #1 Prestige Brow Brand and UK’s #1 Prestige Gift Set Brand, is thrilled to announce the opening of its first Benemart Holiday concept shop at Selfridges.

Famous for delivering unconventional and unparalleled popup experiences, Benefit’s Benemart gorgeous grocery concept store will have customers enticed for days! A beauty playground and one-stop-shop thrilling shopping experience. Your local beauty grocery supermarket stacked with the most tantalising spin on your favourite nostalgic British household delights.

Ramping up the high street, get ready for the biggest and buzziest supermarket beauty sweeps at the Benemart! Serving serious big beauty bonanza gift sets this holiday season. Join us for the grand popup opening of the year as doors open for beauty in Selfridges & Co.

Since the launch of Benefit in 1976, the brand has continued to disrupt the high street with numerous brick-and-mortar boutiques, pop-ups, and e-retailers worldwide. Synonymous with fun, instant beauty solutions, Benefit has been at the forefront of iconic feel-good products that have dominated the world and customers’ hearts with iconic and most wanted products such as Benetint, The POREfessional Primer, BADGal Bang! Mascara, and Precisely, My Brow Pencil.

OPEN FOR BEAUTY

Open for a limited time only, grab a cart and head straight to aisle fine, because it’s time to stock up on an extensive array of premium beauty gift sets from Benefit. Visit now before it is gone! The Benemart will open its doors for one week only from the 22nd August situated in the extraordinary Beauty Hall at Selfridges London. Benefit will open its second Benemart concept store at the famous Food Hall for one month, from the 29th August – 29th September and lands in Selfridges Trafford Centre Manchester on the 28^th October 2024.

The Benemart will see shelves stacked with ultra-collectable sets for brows, pores, lashes, cheeks, and more. Showcasing a stellar line of limited-edition supermarket kitsch beauty gift sets and fresh off-the-market holiday stocking fillers. The Benemart will charm you with British household favourite delights, including cans of ‘Peas, Love & Pores’, ‘Soup’d Up Beauty’, ‘BADGAL Energy Beauty Booster’ energy drinks, ‘Whole Latte Lashes’ vibrant coffee cup stocking fillers, ‘Extra Glam Infused’ olive oil keepsake tins, through to reusable ‘Lookin’ Crisp’ packet makeup bags. They’re bound to fly off the shelves.

Benemart your one-of-a-kind beauty grocery store, packed with irresistible bestsellers. Immerse yourself into Benefit’s holiday wonder-supermarket of the year!

Instore services include 1:1 consultations, free sampling, the chance to win deluxe-sized beauty prizes at the Benemart gumball vending machine. Collect and buy limited-edition merch including Benemart supermarket trolley tokens and Benemart makeup bags.

“We’re thrilled to announce the global opening of our first Benemart concept store in partnership with Selfridges. Step into the bold and exuberant world of Benefit, where our brand, iconic products and collectable giftsets truly come to life. Experience beauty like never before with an immersive shopping adventure that blends our unique brand storytelling with the fun, unforgettable experience that only Benefit can offer,” said Sarah Harbon, general manager, Benefit Cosmetics UK & Ireland.

This will be Benefit’s first popup concept store in partnership with Selfridges.

The Benemart will be open for beauty from 22nd August 2024.

Gifts for everyone. Premium quality. Gorgeous, guaranteed, and only available at The Benemart!

MEET ME AT THE BENEMART