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Bertolli celebrates new launch with La Bella Vita pop up for commuters at London Waterloo

by Fiona Briggs
July 20, 2026
in Products
Reading Time: 1 min read

Bertolli Bertolli, the heritage brand that has brought a taste of Italy to British homes for nearly 150 years, is set to bring a flavour of La Bella Vita to Central London next week.

On Wednesday 22nd July, Bertolli will offer a little escape for busy Londoners with a wonderful Italian setup at London Waterloo. Bertolli brand ambassadors will don classic Italian attire, while live Italian jazz and swing music will momentarily transport commuters from the hustle and bustle of daily life, to a slower pace, Mediterranean style.

Passers by won’t leave empty handed either! Everyone will be gifted some of the wonderful new product from Bertolli – their NEW Bertolli Spreadable with Butter and Mediterranean Olive Oil along with fabulous recipe suggestions. Plus everyone will have the chance to win some incredible Italian themed prizes.

The one day PR stunt is part of the ongoing promotion of the Bertolli Spreadable with Butter and Mediterranean Olive Oil which launched in May. The latest addition to the Bertolli range is the very embodiment of Italian cuisine – simple high quality ingredients that deliver an abundance of taste, carefully crafted with functionality and nutrition high on the list too. Bertolli Spreadable with Butter and Mediterranean Olive Oil is a delicious blend of just four natural ingredients: pure dairy butter (57%), Mediterranean olive oil (23%), a splash of water and a pinch of salt.

Bertolli Spreadable Butter & Olive Oil is available nationwide in Tesco and Morrisons stores in a 400g tub for £4.50. It is launching at Coop from 27th July 2026.

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