Moomin fans and tea lovers can step into a cafe inspired by magical Moominvalley as Bird & Blend Tea Co.’s Portobello store transforms into an immersive Moomin inspired wonderland from 3rd July until 13th August 2026.
The cafe space will be completely reimagined with floor-to-ceiling Moominvalley artwork, character cut-outs, foliage installations and a dedicated Moominvalley picnic bench seating area where visitors can relax and enjoy exclusive Moomin themed drinks.
Guests can browse through Moomin books in a dedicated book nook featuring Tove Jansson’s original novels, settle in for mindful Moomin colouring activities at the picnic bench, and soak up the enchanting atmosphere inspired by the beloved stories.
Limited edition Moomin Midsummer drink specials will also be served, they include:
- Berry Basket Iced Matcha Latte (£5.25)
A berry filled lilac latte blending matcha, spirulina, coconut milk and fresh blackberries - Cosy Comforts Iced Tea (£5.00)
Inspired by Moominmamma’s baking, Cosy Comforts Iced Tea features notes of cinnamon, vanilla, lemon and fresh blackberries
The immersive activation is exclusive to Bird & Blend’s Portobello store and will be available for all customers to enjoy free of charge until 13th August.
Bird & Blends Moominvalley Cafe experience can be found at:
Bird & Blend Tea Co. Portobello
158 Portobello Road, London, W11 2EB
Opening hours:
Monday–Saturday: 10.30am–6pm
Sunday: 11am–5pm
The takeover is inspired by the timeless stories of Tove Jansson, and the store makeover celebrates the wonder, friendship and cosy charm that have made the Moomins beloved across generations. Read the stories and relax in an immersive Moominvalley inspired setting at Bird & Blend Portobello this summer.
Whether revisiting a cherished childhood memory or discovering Moominvalley for the first time, this is a must visit for a completely different summer experience filled with nostalgia, midsummer magic and plenty of tea.
The range of teas will also be available to buy and take home:
Moomin House Cosy Comforts Tea (£22) – a comforting black tea blend, inspired by cinnamon rolls and mixed with apple and blackberry leaf, presented in a collectible 150g tin inspired by the iconic Moominhouse.
Moomins Berry Basket Matcha Blend (£22) – a sweet, ceremonial grade jammy berry infused Japanese matcha blend, available in a first ever collectible 30g, limited-edition, tin inspired by Moominvalley’s bountiful harvests, which also whisks up the perfect lilac colour.
