Leading impulse and confectionery distributor, Bobby’s, has expanded its delivery service with the launch of the Bobby’s Brand Box.
The Brand Box is a new multi-brand delivery model giving independent retailers access to additional Bobby’s branded products and to a wider range of bestselling and trend led products.
Accessed via the rep, these will be in addition to those products already stocked on the van and all delivered straight to the store.
An increased range of Bobby’s branded products including Blue Raspberry Bon Bons, Strawberry Dazzler Bites and Fast Food Gummies will be included within the delivery service. Alongside these will be ranges from other well-known brands including Warheads, Bonds of London, Barratt, Vimto and Sour Punch are among the confectionery ranges included within the new service.
As well as the Bobby’s branded products being carried on the van, independent retailers will be able to order a whole range of additional products from Bobby’s and other big brands directly from their Bobby’s representative.
The products will be delivered straight to the store via DPD within two working days allowing independents to remain stocked with bestselling confectionery lines from big name brands.
Retailers will be able to benefit from wholesale convenience without having to drive to the nearest cash and carry.
The products will arrive shelf-ready, and payment is handled through the regular Bobby’s rep making the service convenient and easy to use.
The launch comes following feedback from retailers keen to increase the range of products they stock and to have access to products that would normally be unavailable to them.
Now they can enjoy the bestselling products from the big brands including the most recent Barratt Candy Floss launches and the Bonds of London candy cup range, perfect for the school summer holidays.
Marketing manager for Bobby’s, Carmelina Mancini, said: “By launching the Bobby’s Brand Box, a new multi-brand delivery offering, we’re building on what we know already works for our retailers, face-to-face service and fast-selling stock, and giving them even more choice, flexibility, and convenience.We want to make life easier for busy store owners—bringing them the products they want, when they need them, in a really easy, straightforward way.
“The Brand Box will increase the offering to customers and allow them to take advantage of new product launches and bestselling ranges. There are around 17 brands added meaning lots of additional choice.
“This is about giving retailers a smarter, stress-free way to access more products their customers love. We’re backing independents with more flexibility, more choice, and more reasons for shoppers to keep visiting the stores.”
Bobby’s is part of the World of Sweets group of businesses, with over 50 years of direct to store van sales. The business serves over 22,000 retailers across the UK, with 300 Bobby’s branded product ranges, affordable quality and a unique sale-or-return policy.
For more information about the Bobby’s Brand Box or to speak to your local rep, visit bobbysfoods.co.uk or call 01527 872643
