- Retail Expansion: UKHAIR by UKLASH launches into 39 Boots stores from 3rd March and online at boots.com, marking its entry into the retailer’s premium haircare category.
- Exclusive In-Store Offering: This is the first time UKHAIR by UKLASH will be available on the highstreet with the exclusive Mini Haircare Essentials Set product offering.
- Proven Demand: UKHAIR’s Hair Growth Serum sold out in just 4 days following its 2024 launch and has since won multiple awards; UKLASH Eyelash Serum is the world’s most searched-for eyelash serum.
- 1000% YOY Sales Increase: UKHAIR by UKLASH has seen a 1000% year-on-year sales increase, demonstrating significant consumer demand.
- Trichologist Approved: Formulated by chemists and hair experts with over 50 years of combined experience, and approved by Trichologist Kate Holden.
- Hair health is more than just a trend—it’s a growing consumer priority. According to a study conducted by Cosmetify, 1.37 million people sought solutions to hair loss in 2024. This concern affects all genders, with research from Medihair indicating that nearly 85% of men and 33% of women will experience hair loss during their lifetime. UKLASH has been at the forefront of this demand, experiencing a 1000% increase in sales of their best-selling and multi-award-winning haircare line, UKHAIR—a 10x YOY increase that demonstrates growing consumer trust in the brand’s expertise in haircare and hair growth.
Boots will be the first to stock UKHAIR by UKLASH, holding exclusivity on the brand’s recently launched Mini Haircare Essentials Set. This month, UKLASH expands its retail presence with the launch of UKHAIR into 39 Boots stores and online. This milestone solidifies the brand’s mission to ‘Never Stop Growing’ and marks its entry into the premium haircare category as a direct result of increased consumer demand.
Formulated by experts using science-backed formulas, the UKHAIR Grow Stronger Haircare Collection—including the Shampoo, Conditioner, Repair Mask, Hair Growth Serum, and Hair Vitamins—will debut in the Premium Hair section at Boots this month, positioned on illuminated end shelves to maximise its premium appeal. The retailer will also hold exclusive in-store rights to The Mini Haircare Essentials Set, a travel-friendly trio featuring 50ml sizes of the Shampoo, Conditioner, and Repair Mask.
The UKHAIR by UKLASH line is expert-approved, with support from leading UK Trichologist, Kate Holden, who says of the range:
“The best way to achieve longer, thicker, and healthier-looking hair quickly is to make sure that your hair routine has the right ingredients for hair health. The UKHAIR by UKLASH range has many. Anti-inflammatory pineapple extract supports scalp health, helping to create an optimum environment for hair growth. The Shampoo and Conditioner also contain Vitamin B5 and Hydrolysed Wheat Protein to repair, protect, and strengthen the hair, reducing breakage. If your hair is in need of a reset, the Repair Mask is a must. It contains Argan and Avocado Oil, as well as Coconut Extract, which are full of amino and fatty acids to reinforce the keratin protein in your hair. The Mini Haircare Set is perfect to put in your gym kit or carry-on bag to protect your hair from hard water and damage on the go. The brand’s award-winning Hair Growth Serum is formulated with Anagain and Lemon Fruit Water to repair and protect the hair from the root, with proven results.”
Nima Pourian, UKLASH Founder & CEO, adds: “UKLASH has experienced significant success over the past few years at Boots. As we continue to ascend in the Hair Enhancement market in the UK, we see tremendous opportunities through our partnership with the retailer. Their support in promoting our serums with a strong in-store presence will be instrumental in our growth. This spring, we are excited to expand our collaboration by launching our full UKHAIR range at Boots.”
