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Home Retail News People

Borough Market appoints new CEO

Alistair Maddox takes helm at London’s oldest food market Nicole Casey joins as director of operations

by Fiona Briggs
August 6, 2025
in People
Reading Time: 3 mins read

Borough Market London’s iconic Borough Market has today announced the appointments of Alistair Maddox as Chief Executive Officer and Nicole Casey as Director of Operations. From 1 September, the charitable trust’s strengthened senior leadership team will continue to champion sustainability, education and community, with unique, top-quality produce from expert traders at the Market’s core.

Following a rigorous selection process, Alistair’s appointment is backed by the Market’s Board of Trustees, its community of traders, and staff across all disciplines; reflecting Borough Market’s ongoing commitment to providing a world class food market for the community of London and beyond.

With over 20 years of experience across the food, property and market sectors, Alistair Maddox is widely respected for his people-first approach and ability to drive thoughtful innovation.

Incoming Borough Market CEO, Alistair Maddox, said: “Borough Market is more than just a collection of great food stalls, it’s a vibrant community supporting over 100 independent traders. Having spent years running some of London’s top destinations like Broadway Market and Brixton Village, I’m honoured to lead a trusted institution that creates a platform for small businesses to thrive and champions sustainability and education. I’m excited to build on this legacy with the talented businesses and staff who make this place so special.”

Joining Alistair is Nicole Casey as the Market’s incoming director of operations. She brings a strong background in operational leadership, venue management and public realm strategy and will lead the day-to-day running of the Market, working closely with traders, partners and the local community.

New director of operations at Borough Market, Nicole Casey, said: “I’m looking forward to working with our talented team and getting to know the diverse community that comes to shop, get expert tips and share a love of food at London’s oldest market. It’s such a unique place, and I’m excited to continue to honour its rich heritage while also being focused on the future development of Borough Market.”

Shane Holland, Borough Market’s chair of trustees, said: “We’re thrilled to welcome Alistair and Nicole to Borough Market. This is a strong, values-led team, perfectly placed to guide the Market through our next strategic phase – to develop our position as a cultural and culinary landmark rooted in our charitable purpose.”

Borough Market, in its current form, was born out of the Food Lovers’ Fair held in the late 1990s, when passionate producers and discerning customers came together to reimagine the historic market space as a destination for high-quality, ethically sourced food. Since then, it has grown into a thriving six-day-a-week market, home to over 100 independent traders. Over the years, it has served as an influential platform for both established producers and emerging food entrepreneurs, many of whom have gone on to achieve national recognition – Neal’s Yard Dairy and Brindisa among them. This legacy of nurturing talent and championing food innovation has cemented Borough Market’s reputation as one of the UK’s most vibrant and diverse food destinations.

Borough Market is run by a charitable trust, with responsibility for its day-to-day operation devolved to a dedicated senior management team. From delivering food education in schools and fostering sustainable practices, to nurturing a thriving network of independent producers, the Market is rooted in purpose, as is evident in its food policy and principles. At a time when resilient, community-led food systems are more vital than ever, the Market continues to serve as a leading voice in public food culture, sustainability and ethical enterprise.

For more information about Borough Market and its traders, visit boroughmarket.org.uk.

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