Borsalino opens a new boutique at renowned historic shopping destination Burlington Arcade. This retail debut in the United Kingdom marks another important step in the Brand’s expansion, which has represented the highest level of Italian excellence and savoir faire in the production of hats since 1857.
Burlington Arcade, described as ‘the jewel in Mayfair’, is one of London’s most prestigious shopping areas. The new two level Borsalino boutique, covers over 40 square meters and is situated at the Piccadilly end of the 196-yard arcade. The retail concept, created by architect Nicola Quadri for Borsalino, first debuted for the Maison’s recent boutique openings in Via della Spiga, Milan and in the Italian resort area of Forte dei Marmi, was expertly implemented for Burlington Arcade, resulting in a harmonious balance between traditional and contemporary style.
“We are very proud of this new boutique opening in London, a multicultural city, rich in history and energy,” confirmed Mauro Baglietto, managing director for Borsalino, “For our first boutique in this City, we chose Burlington Arcade, a location of great charm, as it had inspired Milan’s Galleria Vittorio Emanuele II, where Borsalino has been present with a retail boutique since 1883. This opening in London kicks off a retail development plan that will involve main European capital cities, aimed at further consolidating the international presence of the Brand.”
“The arrival of Borsalino’s flagship boutique at Burlington Arcade is incredibly exciting” replies Trupti Shah, commercial and marketing director, Burlington Arcade. “The brand’s dedication to craftsmanship seamlessly complements the ethos of the existing retailers. Embracing a fresh perspective, the boutique promises to infuse a sense of novelty that will enhance the shopping journey for our customers.”
The Borsalino Burlington Arcade boutique stocks the Made in Alessandria Maison’s latest men’s and women’s collections of hats, caps, and accessories. The new opening is part of Borsalino’s retail development plan inaugurated in 2023 that saw new boutique openings in Forte dei Marmi, Monte Carlo, and Milan Malpensa International Airport’s Piazza del Lusso. The Pop-Up Borsalino project, which runs from 2 November 2023 to 7 January 2024, is successfully continuing with a temporary boutique in the Printemps Haussmann department store in Paris.
To celebrate the opening of the Borsalino boutique in London the Beadles, guardians who wear vintage uniforms and are responsible for welcoming visitors to Burlington Arcade, will wear an iconic Borsalino Alessandria wide-brimmed hat in porto dyed felt during the first month of trading.
