Award-winning British luxury swim and resortwear brand NAIA Beach, founded by Tess Daly and Gayle Lawton, is bringing its signature style to London with its very first pop-up boutique.
For a limited time, guests will have the opportunity to shop the latest NAIA Beach collections in person, discover exclusive new arrivals, and experience the exceptional fit and craftsmanship that have become the brand’s hallmark.
The pop-up will showcase the beautiful Spring/Summer ’27 collection, alongside exclusive in-store offers and complimentary fit consultations throughout the event.
Visitors will also be able to explore the full world of NAIA Beach, including the brand’s luxury swimwear and resortwear collections, NAIA Active contemporary athleisure, and its NAIA Men collection of premium swim shorts, bringing the brand’s signature focus on fit, comfort and considered design to every collection.
Known for its exclusive hand-designed prints, luxurious fabrics and silhouettes that celebrate the female form, NAIA Beach has built a loyal following of customers seeking beautifully crafted pieces that combine confidence, comfort and timeless style.
Tess Daly, co-founder of NAIA Beach, said: “We’ve always loved connecting with our Naia women, so opening our first London pop-up is incredibly exciting. It’s a chance for people to experience the collections, feel the quality, find their perfect fit and discover the pieces we’ve poured so much love into creating.”
Gayle Lawton, co-founder of NAIA Beach, added: “Every NAIA Beach collection starts with one goal: to help people feel confident. There’s something really special about welcoming visitors into our pop-up, helping them find styles they love and sharing our newest collections in person. We can’t wait to meet everyone.”
Visit the NAIA Beach London Pop-Up
Address
204 Kensington Park Road
Notting Hill
London W11 1NR
Opening Dates & Times
4th–7th July: 11:00am – 6:00pm
11th–12th July: 11:00am – 6:00pm
Whether you’re searching for the perfect holiday wardrobe, timeless swimwear, versatile activewear or premium men’s swim shorts, the NAIA Beach pop-up offers the opportunity to discover the brand’s latest collections in an intimate shopping experience.
