British travel brand Antler has acquired U.S luxury fashion and luggage brand Paravel out of liquidation, marking a significant step in its ambition to build a global house of travel brands.
The acquisition came after Paravel filed for bankruptcy, and Antler successfully purchased the brand’s assets after becoming the highest bidder.
With this acquisition, Antler and holding group Strand now owns and operates three distinct brands globally under the ATR Group. Each brand has their own unique DNA and positioning inspired by their domestic markets Antler (UK), Nere (Australia), and now Paravel (USA).
“This acquisition reinforces our ambition to become a leading global house of travel brands. With Antler, Nere, and Paravel under one roof, we now serve a diverse range of travel lifestyles and consumers internationally. Each brand offering its own unique voice, product range, and market appeal,” said Kirsty Glenne, managing director.
