Home appliance brand Candy has announced its partnership with the makers of the family movie of the year – DreamWorks Trolls Band Together. The brand, which offers a range of Smart connected appliances launched its marketing campaign on October 6th.
The Candy-Trolls announcement brings together two iconic brands creating a sense of fun, excitement, and colour . The multi-channel campaign will consist of digital, social media and influencer marketing as well as coverage in a range of publications.
The campaign will highlight the importance of the Candy brand to families and showcase its many features that help to make family life easier. The theme for this year’s DreamWorks Trolls movie is “life’s more fun when you band together”. This aligns with the Candy brand’s ethos of creating more time to have fun with the people you care about, by offering smart connected time-saving appliances to make home life easier.
Among Candy’s solutions is its new Rapido dishwasher, the fastest and largest capacity dishwasher on the market with its 35′ Wash&Dry programme. This smart appliance offers families a range of features and even has an app for smart functions and special programmes. The app not only keeps families informed about their energy consumption but also offers maintenance tips to ensure optimal washing performance and cost savings.
Users also have access to Candy’s popular Snap&Wash feature through the hOn app. With this feature, users can take a photo of their dishes and choose the right cycle. For superior drying results, guidance is available on how to stack dishes and can even programme to remotely open the door at the end of the cycle.
This dishwasher represents Candy’s innovative response to redefining the dishwashing experience, catering to the demands of modern, tech-savvy families.
With Candy’s smart features, families can spend more time together, while their appliances handle the hard work efficiently. Candy’s range of washing machines includes its top product the Candy RapidO. This comes with a set of 9 programmes so you can choose the one that can save you time and energy while going about other daily tasks. This smart and connected machine is A-rated and can reduce energy consumption by up to 51% when compared to a G-class model.
In drying, Candy offers the Smart Pro dryer. Candy’s Smart Pro dryer is A++ rated and comes with a set of rapid drying cycles to suit your needs. It also comes with a useful kilo detector that enables the dryer to stop automatically once the required level of drying has been achieved.
Candy’s stylish Moderna oven is a prime example of the iconic brand. Infused with smart technology, there’s a choice of 250 recipes that can be accessed via the app, perfect for when you want some meal-time inspiration. With a choice of colours to complement your style, it also offers a hassle-free self-cleaning system that eliminates the need for scrubbing. Equipped with sturdy telescopic oven shelves that slide out easily you can quickly check on cooking progress.
Staying connected to family and friends while letting Candy do what it does best, will form a major part of this campaign message. Speaking about the campaign, Antony Peart, Director of Brand Communications UK & ROI: for Candy said, “We are delighted to be partnering with the DreamWorks Trolls Band Together movie for this special campaign. It will be a bright and colourful campaign to make families smile with appliance solutions for an easier home life. We truly believe this partnership will communicate the essence of the Candy brand to consumers.”
The Candy- DreamWorks Trolls partnership kicked off on Friday October 6.
DreamWorks Trolls Band Together the movie is in cinemas in the UK on Friday October 20.
